LinkedIn Ads Specialist + Strategist – Lead B2B Growth Campaigns at Buzz Digital Agency

Buzz Digital Agency is a top-tier digital marketing firm that specializes in innovative solutions for B2B clients. With a focus on delivering measurable results, we empower businesses to connect with their target audiences and achieve exceptional growth. As a Virtual LinkedIn Ads Specialist + Strategist, you’ll be instrumental in shaping and executing high-impact campaigns, leveraging LinkedIn’s advertising platform to drive lead generation, brand awareness, and conversions for our clients.

Role Overview
The LinkedIn Ads Specialist + Strategist will be responsible for designing, managing, and optimizing LinkedIn advertising campaigns while developing long-term strategies for client success. This hybrid role combines hands-on campaign management with strategic planning, allowing you to influence the bigger picture while delivering day-to-day results. This is a fully remote position with opportunities for advancement and collaboration within a dynamic, forward-thinking team.

Key Responsibilities
Strategic Planning
Develop comprehensive LinkedIn advertising strategies tailored to client goals, including lead generation, account-based marketing (ABM), and brand positioning.
Conduct competitive analysis and industry research to inform campaign strategies and recommendations.
Collaborate with clients to define objectives, KPIs, and success metrics, ensuring alignment with broader marketing goals.
Integrate LinkedIn Ads strategies with multi-channel marketing campaigns, including email marketing, SEO, and other paid media efforts.

Campaign Development & Management
Plan, build, and execute LinkedIn Ads campaigns, including Sponsored Content, Message Ads, Text Ads, and Dynamic Ads.
Conduct audience segmentation and targeting using professional demographic data, such as job titles, industries, company sizes, and interests.
Design ad funnels for different stages of the customer journey, from awareness to conversion.
Develop and test engaging ad creatives and copy, working closely with content and design teams.

Optimization & Performance Management
Monitor and manage campaign budgets, bids, and pacing to maximize efficiency and ROI.
Perform A/B testing on targeting, creatives, and placements to identify high-performing elements.
Analyze campaign data to identify opportunities for improvement and implement changes to enhance performance metrics such as CTR, CPL, and ROAS.
Troubleshoot issues, such as low delivery rates or ad disapprovals, and resolve them effectively.


Analytics & Reporting
Use LinkedIn Campaign Manager and analytics tools to track, measure, and report on campaign performance.
Create detailed reports with actionable insights, highlighting key metrics such as impressions, clicks, conversions, and engagement.
Present findings and strategic recommendations to clients, focusing on opportunities for scaling and optimization.

Client & Team Collaboration
Serve as the primary LinkedIn Ads expert for assigned clients, offering proactive guidance and support.
Collaborate with cross-functional teams, including SEO, PPC, and content teams, to ensure cohesive marketing efforts.
Stay up-to-date with LinkedIn Ads platform updates, policies, and best practices, sharing insights with team members to drive continuous improvement.

Required Skills and Qualifications
Education
Bachelor’s degree in Marketing, Advertising, Business, or a related field (preferred but not required with significant experience).

Professional Experience
Minimum 2–3 years of experience managing LinkedIn Ads campaigns, with a strong focus on B2B marketing.
Proven track record of delivering measurable results in lead generation, ABM, or brand awareness campaigns.
Agency experience or managing multiple client accounts simultaneously is highly desirable.

Certifications
Mandatory: LinkedIn Marketing Labs Certifications (such as Campaign Manager Fundamentals or Advanced LinkedIn Strategies).
Preferred: Certifications in Google Analytics or other data analysis tools.

Technical Skills
Proficiency in LinkedIn Campaign Manager and related tools.
Experience with analytics platforms such as Google Analytics or HubSpot for tracking and reporting.
Familiarity with third-party tools like Hootsuite, Sprout Social, or AdEspresso is a plus.

Soft Skills
Strategic thinking and problem-solving capabilities.
Exceptional analytical skills to interpret campaign data and translate it into actionable insights.
Strong communication skills for client interactions and presentations.
Creativity in developing engaging ad copy and visuals.
Time-management and organizational skills to manage multiple projects simultaneously.

Why Join Buzz Digital Agency?
Remote Work Flexibility: Work from anywhere while collaborating with a global team.
Innovative Environment: Be part of a forward-thinking agency that values experimentation and growth.
Diverse Projects: Work on campaigns across industries, giving you exposure to different client challenges and opportunities.
Training & Development: Access to paid certifications, training programs, and industry events to enhance your skills.
Career Advancement: Clear growth pathways to senior roles, such as Paid Social Manager or B2B Marketing Strategist.

Perks and Benefits
Competitive salary with performance-based bonuses.
Paid professional development, including LinkedIn Ads certifications and training.
Flexible work hours to support work-life balance.
A collaborative and inclusive team culture that encourages innovation.
Potential for Growth

At Buzz Digital Agency, you’ll have opportunities to:
Lead high-budget campaigns for marquee B2B clients.
Mentor junior team members and shape the agency’s approach to LinkedIn advertising.
Explore other paid media platforms, such as Google Ads, Facebook Ads, or programmatic advertising.
Contribute to thought leadership initiatives, such as webinars, whitepapers, or case studies.

Are you ready to lead the charge in LinkedIn advertising and shape the future of B2B marketing? Join Buzz Digital Agency as our Virtual LinkedIn Ads Specialist + Strategist and work with a team that values innovation, collaboration, and growth. Apply today with your resume, a brief cover letter, and examples of campaigns you’ve managed. Let’s grow together!

How to Apply:
If you are a dedicated and experienced LinkedIn Ads Specialist + Strategist, we encourage you to apply. Please submit your resume at:
https://forms.monday.com/forms/648e88133d149d64461868aa519e2e68?r=use1