Lead Generation Specialist for Google and Meta (Mortgage and Real Estate Clients)

Job Description:
We are seeking a highly skilled and motivated Lead Generation Specialist to join our team. In this role, you will be responsible for generating leads for our mortgage and real estate clients through Google and Meta (formerly Facebook) advertising platforms. The ideal candidate will have a strong understanding of lead generation techniques, excellent analytical skills, and a proven track record of delivering results in the mortgage and real estate industry.

Responsibilities:

Develop and implement lead generation strategies for mortgage and real estate clients using Google and Meta advertising platforms.
Create and optimize targeted ad campaigns to attract potential homebuyers, sellers, and individuals seeking mortgage services.
Conduct thorough keyword research and audience analysis to identify opportunities for reaching the target audience effectively.
Monitor campaign performance and analyze key metrics to optimize ad spend and maximize ROI.
Collaborate with the creative team to develop compelling ad creatives and landing pages that drive conversions.
Stay updated on industry trends and best practices in lead generation for the mortgage and real estate sectors.
Provide regular reports and insights to clients on campaign performance and lead quality.
Requirements:

Proven experience in lead generation for mortgage and real estate clients, preferably in a digital marketing agency or similar environment.
Expertise in creating and managing Google Ads and Meta Ads campaigns, including campaign setup, targeting, and optimization.
Strong analytical skills with the ability to interpret data and make data-driven decisions to improve campaign performance.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with clients and internal teams.
Ability to multitask and prioritize tasks in a fast-paced environment to meet deadlines and deliver results.
Knowledge of mortgage and real estate industry trends, terminology, and regulations is a plus.
Google Ads and Meta Ads certifications are desirable but not required.