Lead Generation & Marketing VA (Full-Time Organic & Paid Strategist)

???? Position: Lead Generation & Marketing VA (Full-Time – Organic & Paid Strategist)
Company: Dominion Wealth & Insurance Group
Location: Remote (Philippines-based preferred)

We’re not looking for a “VA.”
We’re looking for a revenue-generating digital marketer who understands how to attract attention, build trust, and turn content into consistent, qualified leads.

Dominion Wealth & Insurance Group is a national financial movement serving families across the U.S., helping them protect their legacies and build real generational wealth. We’re scaling quickly — and need a lead generation specialist who can match that energy.

Your Mission:
Generate 100–200 qualified leads per week through smart, ethical, and consistent organic and paid marketing strategies — while fully owning the performance, reporting, and optimization of lead flows.

This is a full-time, high-impact role where you'll collaborate directly with our CEO, Integrator, and Funnel/Tech team to drive growth for our agency, our advisors, and the families we serve.

Primary Platforms You’ll Be Focused On:

Facebook (Groups, profile content, business page, live sessions, retargeting)

Instagram (Reels, Stories, Highlights, CTA content, hashtags)

YouTube (SEO-friendly videos, lead magnet callouts, Shorts)


Email & SMS via Go High Level

(Occasional: TikTok, LinkedIn depending on campaigns or audience tests)

Core Responsibilities:
Organic Lead Generation (Primary Focus)
Distribute lead magnets in strategic Facebook groups and retirement-focused communities

Repurpose webinars, checklists, and tools into lead-generating Instagram and YouTube content

Engage with posts, comments, and groups to spark real conversations

Manage and track landing pages, lead forms, opt-ins, and referrals via Go High Level

Use Circle and YouTube strategically to build and convert your audience

Paid Ads & Traffic Boosting (Secondary)
Support Meta (FB/IG) and Google Ads setup, testing, and optimization

Test ad creatives, copy variations, and target audiences

Track and optimize CPL (Cost Per Lead), CTR, and conversion rates

Build and monitor retargeting campaigns and warm-up funnels

Funnel Support & Campaign Execution
Collaborate with the Funnel Builder to drive traffic to lead pages

Coordinate campaign content with the graphics/video team for engagement + conversions

Turn speaking clips, Reels, and testimonials into CTA-focused posts

Track and report campaign success by funnel or magnet

Data & Reporting
Track leads by platform and source: FB groups, ads, YouTube, email, etc.

Weekly performance reports: CPL, leads, opt-ins, booked calls

Analyze and recommend what to test, improve, or retire

Use Upgrade to see actual info for reporting and communication with the team

You’re the Right Fit If You…
Know how to attract, capture, and convert attention into qualified leads

Think like a marketer, not just a VA — you're obsessed with results and messaging

Are comfortable navigating Go High Level, Meta Ads, and content funnels

Spot weak content or strategy and recommend solutions confidently

Thrive in a collaborative, mission-driven, fast-paced environment

Have a passion for helping people win financially

Required Skills & Tools:
1+ year experience in digital marketing or lead generation

Familiar with social platforms listed above and how to use them to drive leads

Strong English (writing hooks, captions, subject lines, and DM replies)

Tools: Go High Level, Meta Ads Manager, Google Sheets, Zapier, Canva

Bonus Points If You Have:
Experience in insurance, financial services, or coaching

Have built or managed lead magnets, webinar flows, or funnels

Know how to use ChatGPT, AI tools, or content repurposing strategies

Position Details:
Full-Time (40 hrs/week)

Biweekly Pay: $300–$400 USD depending on experience

Long-term opportunity with a mission-driven, fast-growing brand

Reports to: Integrator & CEO

Primary Tools: GHL, Meta, Canva, Zapier, YouTube Studio, Upgrade to see actual info

To Apply, Submit:
A short intro explaining why YOU are the one for this role

2–3 examples or screenshots of leads you’ve generated (organic or paid)

The tools/platforms you’re most confident using

Your availability and timezone