HubSpot Administrator / Marketing Operations Specialist

Communications & Campaign Management:

Create and send targeted communications (emails, texts, voicemail drops) to customers and prospects.
Create and optimize email marketing campaigns, landing pages, and lead nurturing workflows.


HubSpot CRM Administration:

Audit monthly Book of Business calculations for the sales team.
Ensure CRM hygiene and enforce data governance best practices.
Create, manage, and continuously optimize all HubSpot workflows and automated processes.
Upload, segment, and manage HubSpot lists to support targeted communications.
Develop and maintain HubSpot playbooks for various teaUpgrade to see actual infombers.
Resolve any HubSpot issues reported by teaUpgrade to see actual infombers and implement enhancements to improve team efficiency.


Data-Driven Strategy & Reporting:

Build detailed reporting dashboards in HubSpot to track campaign performance, customer journey insights, and pipeline efficiency.
Analyze and bring insights and recommendations to management on campaign performance


Integration & Digital Tools:

Utilize Zapier and other HubSpot integrations to seamlessly connect our CRM with the rest of our technology stack.


Social Media Management

Create Facebook announcement posts.
Respond to Facebook messages, comments, and inquiries to engage our community.
Monitor and maintain Meta Ads to optimize reach and performance.


Website & Landing Page Management:

Maintain our WordPress website.
Develop and optimize landing pages in HubSpot to support marketing campaigns.


Collaboration & Continuous Improvement:

Streamline communication across departments and actively capture the customer pulse to ensure teams stay aligned and responsive to customer needs.
Monitor and optimize the customer journey to improve conversion rates and customer retention.
Stay up-to-date with the latest trends and best practices in digital marketing and HubSpot CRM to continually drive innovation.


???? What You Bring

Must-Haves:



Customer-Centric Mindset:

A genuine passion for working with people and delivering exceptional customer service. If you thrive in roles centered on customer interaction, you’re in the right place.


Communication Excellence:

Exceptional verbal and written communication skills, with the ability to articulate complex information clearly and empathetically across multiple channels.


Problem-Solving & Adaptability:

Proven ability to troubleshoot customer issues and deliver timely, effective solutions in a fast-paced, evolving environment.


Technical Aptitude:

Very comfortable learning new software. Great at self-learning and troubleshooting when things aren’t working as planned.


Digital Marketing Savvy:

A strong understanding of digital marketing strategies and tactics, including experience with integrated marketing campaigns.


HubSpot Expertise:

Proficiency in HubSpot CRM—including workflows, email marketing, and reporting—with a proven track record of creating dashboards and reports tailored for diverse teams.


Project Management:

Strong organizational skills and the ability to manage multiple campaigns simultaneously while maintaining meticulous attention to detail.


Creative Problem Solver:

A creative mindset for troubleshooting automation and technical issues, always seeking process improvements.


Sales & Marketing Alignment:

Experience managing sales pipelines and integrating marketing efforts with sales processes, including proficiency in lead scoring and qualification to target high-value prospects.


Integration Experience:

Familiarity with using Zapier to streamline processes and seamlessly connect our CRM with the rest of our technology stack.


Interdepartmental Collaboration:

Ability to streamline communication and capture the customer pulse across departments to drive alignment and continuous improvement.


WordPress & Website Management:

Experience maintaining WordPress websites and creating/optimizing landing pages to support marketing initiatives.


Basic Design Skills:

Proficiency in Canva for creating simple, effective visual content for communications and campaigns.


Bonus Points For:



Experience Working in the Home Service Industry



Certifications:

HubSpot, Google Analytics, or other digital marketing certifications.


Advanced Reporting:

Experience with advanced reporting or business intelligence tools to drive data-driven decision-making.


Web & SEO Expertise:

Proven experience in website optimization, SEO, or managing additional content management systems.


Social Media Savvy:

Hands-on experience managing social media campaigns, especially on Facebook, including ads and community engagement.




Who You Are:

Empathetic & Customer-Focused:

You have a genuine passion for understanding and solving customer issues, always putting their needs first.


Resilient & Composed:

You remain reliable and positive under pressure, turning challenges into opportunities.


Proactive & Ownership-Driven:

You take initiative and ownership of projects, directly contributing to the success of our customers and the company.


Innovative Problem Solver:

A natural puzzle solver, you don’t rest until you’ve figured things out, always seeking creative and effective solutions.


Creative Thinker:

You approach challenges with a fresh perspective, bringing innovative ideas and creative strategies to drive success.


Organized & Detail-Oriented:

You excel at managing your time and resources, keeping projects on track with strong organizational skills.


Collaborative Team Player:

You thrive in a team environment, valuing clear communication and mutual support to achieve collective goals.


Continuous Learner:

You’re committed to staying updated with the latest trends and technologies, constantly expanding your skills and knowledge.




About SendJim

We help home service companies turn strangers into loyal customers with hyper-targeted marketing tools—automated postcards, gifts, SMS, ringless voicemails, and review management. Think of us as the anti-corporate SaaS: fast, fun, and focused on real results.