Graphic Design and Content Editing

The Foundation Raw is a premium raw dog food company dedicated to providing the highest quality nutrition for our customer’s canine companions. Established just one year ago, we quickly carved out a niche in the pet food industry by prioritizing fresh, wholesome ingredients sourced from trusted US suppliers. Our mission is to elevate the health and vitality of dogs through a raw diet that mirrors their natural, ancestral eating habits.
At The Foundation Raw, we believe that every dog deserves the best. Our meticulously crafted recipes are designed to deliver balanced nutrition, supporting optimal digestion, a shiny coat, and overall well-being. We use only human-grade meats and supplements, ensuring our products meet the same rigorous standards that pet owners expect for themselves.
As we embark on an exciting rebranding journey, our goal is to enhance our presence within the premium pet food category and connect our dog owners who share our passion for health and quality. With a fresh look and expanded offerings, we aim to grow our community of devoted pet parents and their furry friends.
Join us as we continue to champion the raw dog food movement, empowering dog owners to make informed choices about their pet’s nutrition. At The Foundation Raw, we’re not just feeding dogs; we’re nurturing a happier, healthier life for them- one bowl at a time. Together, let’s redefine what it means to nourish our beloved companions.

We are seeking a talented Graphic Designer and Video editor who is passionate about creating compelling and authentic visuals. The ideal candidate will have a string foundation in design principles, video editing, and a keen eye for detail. If this fits your skillset, then we'd be happy for you to join our team!

Role: Graphic Design and Content Editing
- Create original graphics and video content that aligns with the brand vision.
- Edit and refine video footage to produce engaging narratives and messages.
- Collaborate with the team to develop creative concepts from scratch, ensuring that all content is unique and tailored to our audience.
- Ensure that all designs reflect the brand's values and aesthetic, focusing on quality and authenticity.
- Stay updated with the latest design trends and techniques while maintaining a traditional approach to creativity.
- Develop e-content needs across Amazon and DTC, optimizing content for best-in-class performance - including enhanced branded content / A+ Pages on Amazon as well as optimize our online Amazon Store
- Presenting design concepts and ideas to internal teams and 3rd party relationships and incorporating feedback into final designs.
- Ensure consistency in creatives across Paid Search, Paid Social, Affiliates, and Display, by working closely with the internal teams and adhering to the planned marketing calendar.
- Support for other digital activations (sampling, paid giveaways, boosting) to help with customer acquisition.
- Develop and execute creatives for emails, newsletters, and SMS campaigns using Shopify and other CRM platforms.
- Plan, execute, and manage Social Media Ad creatives on platforms such as Instagram, Facebook, and TikTok.
- Monitor creative for ad performance, conduct A/B testing, and optimize images/video to drive desired outcomes.

Requirements
• Proven experience as a graphic designer (3+ years)
• Proficiency in design and motion graphics software: Adobe Creative Suite (Photoshop, Illustrator, Canva, etc.) Must be advanced in layering techniques for content creation.
• Proficient in video editing for social platforms such as You Tube, Tik Tok, and IG.
• Strong portfolio showcasing original work in graphic design AND video editing.
• Strong understanding of typography, color theory, and layout principles.
• You can use raw footage to produce and edit engaging photos, videos, and reels.
• Strong writing and communication skills, both written and verbal.
• Open to new projects, can juggle multiple tasks, and are comfortable presenting on camera.
• Self-driven, can work independently, and take ownership of projects.
• Knowledge and interest in the pet industry, a plus.