Google Tag Manager and Google Analytics 4 Expert for WordPress Integration

We are looking for an experienced Google Tag Manager (GTM) and Google Analytics 4 (GA4) expert to implement advanced UTM tracking on our WordPress sites. This project involves setting up comprehensive tracking to monitor user behavior and conversion metrics across our site.



***** Key Responsibilities *****

- Implement advanced GTM and GA4 tracking on our WordPress sites, focusing on UTM parameters.
- Track the following key metrics:
1) Visitor traffic from different sources and UTM parameters.
2) Clicks on the "Get your free trial" button, with detailed source/UTM data.
3) Visits to the pricing page, tracked by source/UTM.
4) "Add to cart" actions, with corresponding source/UTM tracking.
5) Product purchases, including tracking revenue by source/UTM.

- Ensure all relevant events and conversions are accurately recorded in GA4.
- Provide detailed reports on the tracking setup and ensure it aligns with our marketing goals.
- Collaborate with our team to refine and adjust the tracking as needed.



***** Requirements *****

- Extensive experience with Google Tag Manager and Google Analytics 4.
- Proven track record of successful UTM tracking integrations on WordPress sites.
- Strong understanding of digital marketing metrics and conversion tracking.
- Begin your application with the word August so that I know you’ve read the full job description.
- Ability to troubleshoot and optimize tracking setups.
- Excellent communication skills and attention to detail.



***** Application Process *****

1) GTM & GA4 Integration Experience: Can you provide specific examples of WordPress sites where you've implemented advanced GTM and GA4 tracking with UTM parameters? What were the outcomes?

2) UTM Tracking Knowledge: Explain how you would set up UTM tracking to monitor which sources are driving the most conversions (e.g., free trial sign-ups, purchases). How do you ensure accuracy in the data?

3) Revenue Tracking Expertise: How would you ensure that revenue from different purchase options is accurately tracked and attributed to the correct source/UTM in GA4?

4) Reporting & Insights: What methods do you use to generate reports from GA4 that provide clear insights into which sources are driving the most valuable actions on a site? Can you share an example of such a report?

5) Can we meet on Zoom for an interview?

6) How good are your English skills?

7) How fast can you create and deliver the final version of such software?