Google Ads Specialist (PPC)

Job Description
Search Engine Marketing Specialist
Atlanta, GA or Remote (USA, Philippines, Canada)

Summary
Lume Sales & Marketing (dba Best Roofer Marketing) is a digital marketing agency that is laser-focused on creating customized solutions for the home services industry. As a Search Engine Marketing Specialist, you’ll use your passion for data-driven decision-making and strategy within the Google Ads platforms (PPC) and other advertising platforms.

At Lume, we create an Authentic Partnership between our clients and our team that produces Impactful Results through our Proactive Transparency and Passionate Service. Our Client Success team uses their authentic style to help our clients to tell their story in the communities they serve.

Google / Bing PPC Responsibilities:
• Conduct comprehensive keyword research and analysis to identify high-performing terms.
• Develop and implement strategic ad copy aligned with client goals.
• Google Tag Manager and conversion reporting expertise is required.
• Manage negative keyword lists to maximize ad spend efficiency.
• Create, launch, and manage PPC campaigns across platforms like Google Ads and Bing Ads.
• Perform daily monitoring of campaign performance to identify trends and areas for optimization.
• Reduce cost-per-lead (CPL) through precise bid adjustments and targeting strategies.
• Conduct A/B testing for ad creatives, landing pages, and targeting parameters.
• Optimize campaigns based on key performance indicators (KPIs), including CTR, conversion rates, and quality scores.
• Generate detailed reports with actionable insights for clients, including performance metrics and ROI analysis.
• Collaborate with the creative and content teams to align landing pages and ad creatives with campaign objectives.
• Stay updated with the latest trends and algorithm changes in the PPC landscape.
• Manage budgets effectively, ensuring client objectives are met within specified financial constraints.

Required Qualifications:

The right candidate will possess the following required qualifications:
• Bachelor’s degree in business, communications, marketing or equivalent 5+ years experience
• Advanced understanding of digital advertising KPIs, and how they impact businesses
• Previous digital marketing agency experience in an ads management role – 2 year minimum
• Ability to prioritize targets and maximize efforts for results
• Expertise with: Google, and Bing
• High school diploma or GED is required
• Occasional client-facing meetings
• Must be willing to work during 8a - 5p EST (Eastern, US / New York & Miami time zones)


Preferred Qualifications:
• Bilingual is a plus (English & Spanish)
• Home Services & Roofing Industry Experience (non-contractor) strongly preferred
• Experience with CRM solutions, including HubSpot