Google Ads Specialist

About Ruskin Consulting:

Ruskin Consulting is a dynamic and growing digital marketing agency specializing in delivering data-driven PPC solutions for a diverse range of clients. We pride ourselves on our commitment to innovation, client success, and fostering a collaborative and growth-oriented work environment. We're looking for a passionate and experienced PPC Specialist to join our team and contribute to our clients' online advertising success.

Job Summary:

We are seeking a highly motivated and results-driven PPC Specialist to manage and optimize Google Ads and other paid advertising campaigns for our clients. The ideal candidate will possess a strong analytical mind, a deep understanding of PPC best practices, and a proven ability to drive measurable results. You will be responsible for developing and executing effective PPC strategies, analyzing campaign performance, and providing actionable insights to clients.

Responsibilities:

Campaign Management & Optimization:

-Develop, launch, and manage Google Ads (Search, Display, Shopping, Video), Microsoft Ads, and other paid advertising campaigns.
-Continuously monitor campaign performance, analyze data, and implement optimization strategies to maximize ROI.
-Manage campaign budgets and ensure efficient ad spend.
-Conduct thorough keyword research and implement effective negative keyword strategies.
-Optimize ad copy, landing pages, and targeting to improve conversion rates.

Data Analysis & Reporting:

-Analyze campaign data using Google Analytics, Google Ads, and other reporting tools.
-Generate regular performance reports and provide insightful analysis to clients.
-Identify trends, patterns, and opportunities for campaign improvement.
-Present campaign performance and recommendations to clients in a clear and concise manner.

Client Communication & Collaboration:

-Maintain regular communication with clients, providing updates and insights on campaign performance.
-Collaborate with internal teams (SEO, content, design) to ensure integrated marketing strategies.
-Attend client meetings.

Qualifications:

Excellent English communication skills.
Proven experience as a PPC Specialist or similar role in an agency setting.
Strong proficiency in Google Ads, Google Analytics, and other PPC platforms.
Excellent analytical and problem-solving skills.
Strong understanding of keyword research, ad copywriting, and landing page optimization.
Ability to manage multiple projects and meet deadlines.
Google Ads certifications are highly preferred.

Preferred Skills:

Experience with Microsoft Ads, social media advertising, and other paid advertising platforms.
Knowledge of Google Tag Manager.
Experience with e-commerce PPC campaigns.

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