Google Ads & SEO Expert Administrative Assistant (AVS065)

We are seeking a skilled and results-driven Google Ads & SEO Expert Admin Assistant to enhance the firm’s online visibility and drive qualified leads. This role is focused on generating new client inquiries through well-optimized Google Ads campaigns and improving organic search rankings with a strong emphasis on probate. The ideal candidate is experienced in legal marketing, understands the nuances of client acquisition in the legal space, and is highly proactive in optimizing both paid and organic online presence.

Experience & Background:

- Proven experience managing Google Ads campaigns with a strong track record of high ROI, specifically in service-based industries (legal preferred).
- Demonstrated expertise in Search Engine Optimization (SEO), including keyword research, on-page/off-page strategies, link building, and Google Search Console insights.
- Familiarity with legal industry marketing is highly desirable, especially in the probate or estate planning space.
- Experience working with or knowledge of WordPress websites, including SEO plugin tools (Yoast, RankMath, etc.).
- Exposure to or experience with GoDaddy hosting platforms for basic troubleshooting or coordination with developers.
- Experience with Clio (legal practice management software) is a plus, though not required.
- Prior experience as a Virtual Assistant or in a remote working role preferred.

Key Skills & Competencies:

- Google Ads Mastery: Ability to build, monitor, and optimize high-converting campaigns tailored for legal services.
- SEO Expertise: Skilled in driving top Google rankings, with a particular focus on probate law keywords and local SEO tactics.
- Analytical Thinking: Capable of analyzing campaign performance and making data-driven decisions.
- Website Optimization: Knowledge of technical SEO, content optimization, page speed improvement, and mobile responsiveness.
- Content Collaboration: Can work with content writers to develop SEO-rich legal blogs and landing pages.
- WordPress & GoDaddy: Comfortable navigating these platforms for edits, updates, and minor optimizations.
- Communication: Strong written and verbal communication skills with the ability to provide regular updates and strategic suggestions.
- Initiative: Proactive mindset, capable of identifying new opportunities for growth and optimization.