Google Ads Expert | PPC Specialist Wanted – High-Growth E-Commerce Brand (Part-Time, Remote, Potential for Full-Time)

Google Ads Specialist
(Freelancer or Employee, Part-Time with Option for Full-Time)
About the Company:
Natureich is an internationally operating e-commerce company specializing in wooden toys. With our headquarters in Munich, we are committed to scaling our digital advertising efforts and maximizing our return on investment (ROI) through Google Ads. Our goal is to expand brand awareness, increase sales, and optimize ad spend through data-driven paid search strategies.
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Position Overview:
We are looking for an experienced Google Ads Specialist to develop, manage, and optimize our paid advertising campaigns. This part-time role (with the potential to transition into full-time) is ideal for a results-driven marketer with strong analytical skills, deep knowledge of Google Ads, and a passion for data-driven performance marketing.
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Mission for the Role:
Your primary mission will be to plan, execute, and optimize high-performing Google Ads campaigns that drive conversions while maintaining a strong return on ad spend (ROAS). You will work closely with our marketing team to develop effective strategies, analyze campaign data, and continuously refine our approach to maximize performance.
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Outcome-Oriented Goals:
• Increase sales from Google Ads by 25% within the first 6 months.
• Achieve an average ROAS (Return on Ad Spend) of at least 4x within the first 3 months.
• Lower Cost Per Acquisition (CPA) by 20% while maintaining or improving conversion rates.
• Optimize and scale Google Ads campaigns across multiple regions (Europe, USA).
• Implement at least 2 A/B tests per month to refine ad copy, landing pages, and targeting strategies.
• Achieve a 95?count compliance rate by adhering to Google’s advertising policies and best practices.
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Role-Specific Responsibilities:
Google Ads Strategy & Execution:
• Develop and implement high-converting Google Ads campaigns across Search, Display, Shopping, and YouTube.
• Conduct keyword research and bid management to improve campaign efficiency.
• Optimize campaigns through audience segmentation, geo-targeting, and ad scheduling.
• Design and run A/B tests for ad creatives, landing pages, and targeting.
Performance Tracking & Optimization:
• Monitor key metrics (CTR, CPA, ROAS, Conversion Rates) and adjust strategies accordingly.
• Continuously optimize ad copy, landing pages, and targeting settings for better performance.
• Implement data-driven scaling strategies to maximize ad spend efficiency.
Competitor & Market Analysis:
• Analyze competitor ads and industry trends to stay ahead in the market.
• Identify opportunities for campaign expansion based on performance data.
Compliance & Account Health:
• Ensure all campaigns meet Google Ads policies and best practices to prevent account suspensions.
• Monitor Quality Score and Ad Relevance to maintain cost-effective bidding strategies.
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Core Competencies:
• Google Ads Mastery: Deep understanding of Google Search, Display, Shopping, and YouTube Ads.
• Analytical Skills: Ability to interpret data, track KPIs, and optimize campaigns based on insights.
• A/B Testing Expertise: Experience with split testing ad copy, landing pages, and targeting strategies.
• Conversion Rate Optimization (CRO): Understanding of landing page optimization and sales funnel improvements.
• Budget & Bid Management: Proven experience in managing ad spend efficiently and maximizing ROAS.
• Competitive Research: Ability to analyze market trends and competitors' ads to refine strategies.
• Automation & Scaling: Knowledge of Google Ads automation, scripts, and smart bidding strategies.
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Company Culture Competencies:
• Integrity and Honesty: Always making data-driven decisions and maintaining transparency.
• Reliability and High Performance: Consistently delivering high-quality results and meeting deadlines.
• Continuous Optimization: Constantly testing and refining strategies for better efficiency.
• Strategic Thinking: Ability to think ahead and adapt campaigns based on changing trends.
• Strong Work Ethic: Taking full ownership of tasks and proactively driving success.
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Position Details:
This position offers flexibility and can be filled as a freelance role or employment position, with the potential to grow into a full-time role based on performance.
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Application Test:
As part of the application, please analyze one of our current Google Ads campaigns (or a competitor's ad in the toy industry) and submit a:
• 1-page strategy proposal on how you would optimize the campaign (including keyword strategy, ad copy suggestions, and targeting improvements).
• Projected KPI improvements (CTR, CPA, ROAS) based on your proposed changes.
• A/B test proposal for improving ad performance.
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How to Apply:
Please send your resume, a brief cover letter, and the test assignment to Mario Moosbauer at Upgrade to see actual info more information about us, visit Upgrade to see actual info.
We look forward to your application!
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Keywords:
Google Ads, PPC Management, Google Search Ads, Display Advertising, YouTube Ads, Google Shopping, SEM, Performance Marketing, A/B Testing, Landing Page Optimization, E-commerce Marketing, ROAS Optimization, Paid Search Strategy.