Full-Stack Growth Marketer (Meta + Google + AI Web) — AU Agency, Trades/construction Niche

ABOUT BUILD UP FLOW
Build Up Flow (BUF) is an Australian growth agency working with trades, construction, and design businesses. Right now we're focused on the AU market. As we grow, we're expanding into the US and other English-speaking markets.
We're not a one-service vendor. We're an integrated growth partner running paid ads, recruitment, and systems for clients who care about pipeline, not impressions.
We move fast. We're direct. If you like fluff or hide behind reports, this isn't your seat.

THE ROLE
This is a rare seat. You'll own the full demand engine for a portfolio of BUF clients: Meta ads, Google Ads, SEO, and the websites the SEO lives on. Most of our clients need a proper foundation built (site, keywords, technical SEO, Search/PMax/Meta campaigns) then ongoing optimisation across all of it.
We want one sharp operator who can run paid social and paid search, build the site under it with AI, and treat the whole thing as one funnel instead of separate channels.
You'll use AI hard across everything: creative briefs, audience research, ad copy and hooks, keyword research, content briefs, on-page optimisation, schema, and full site builds (Lovable, v0, Bolt, Claude, GHL's AI builder, WordPress + AI, whatever fits). We don't want a traditional web developer. Your value is knowing what to build, wiring SEO into the structure, and making it look and convert like a pro did it, not writing custom code.
This is a part-time role starting at around 15-20 hours/week across our current client load. We add new clients regularly, and your hours, pay, and account load grow with us. We want someone who treats BUF like their own agency, not a side gig.

WAGE / SALARY
$10-20 USD/hour based on experience.

YOUR RESPONSIBILITIES
Paid: Build, launch, and manage Meta ad campaigns end-to-end (CBO, ABO, Advantage+, pick the right tool for the job)
Build and manage Google Ads campaigns (Search, Performance Max, Display, retargeting)
Run structured testing across creatives, hooks, audiences, and offers
Brief and iterate on ad creative (we have separate creative support, but you direct the brief)
Track lead quality, not just CPL

SEO and web:
Full-stack SEO: keyword research, on-page, technical, content briefs, internal linking, schema
Use AI to build and iterate on client websites fast, with SEO baked in from the structure up
Map keyword clusters to site architecture and content plans
Set up tracking properly (GA4, GTM, conversion tracking, call tracking)

Across both:
Use AI tools daily for real work, not novelty
Set up and run campaigns through GoHighLevel (pipelines, automations, reporting)
Document your process and updates in Notion (our whole knowledge base lives there)
Weekly reporting with a clear point of view on what's working, what's not, and what's next
Communicate directly with the BUF team via Slack / Loom / call

MUST-HAVES

3+ years actively managing Meta ad spend (don't apply if you've only "assisted")
3+ years managing Google Ads (Search + PMax minimum)
Strong SEO knowledge: technical, on-page, and content
Proven track record managing AU, US, or UK client accounts
Proven results in lead-gen campaigns, not e-commerce only
Proven ability to build professional websites using AI tools (show us sites you've shipped using Lovable, v0, Bolt, GHL, WordPress + AI, or similar)
Strong taste: you can spot AI-slop and produce output that looks like a designer built it
GoHighLevel: confident setting up sub-accounts, pipelines, automations, sites, funnels, and reporting. You can build it, not just use it
Notion: comfortable working inside it daily for SOPs, tracking, and documentation
AI tools: Claude (web + Projects), Claude Code, ChatGPT used daily for real work
Strong English written communication
Reliable internet + ability to overlap with Australian business hours (AEST)
You can read a dashboard and form an opinion, not just describe what you see

BONUS

Experience with trades, home services, solar, or construction clients
Experience writing direct-response ad copy
Local SEO and Google Business Profile optimisation experience
Familiar with n8n or other automation tools
Has built or contributed to a GHL snapshot/template

HOW TO APPLY
Start your application with the word "FULLSTACK" so we know you read this.

Send:
Your best paid result on each side (one Meta, one Google) with numbers: spend, CPL, conversion rate, ROAS where you have it
2-3 examples of ads you've run (screenshots or links)
A site you've built using AI tools, link it, tell us which tools you used
One ranking improvement you've driven (keyword, position movement, timeframe)
The AI tools you use weekly and one specific way you use them in your work
Your rate and weekly availability

Applications without the keyword get deleted.