Facebook Ads Manager (Remote – Full-Time)

Work on Meta Ads From Anywhere

At Booked & Built, we help custom home builders, renovators, and construction companies generate more qualified leads and close more projects through world-class marketing systems.

We're growing quickly and looking for an exceptional Facebook Ads Manager to become a core part of our team.

What We Offer:
- 100% Remote Position – work from anywhere in the world
- $1,000–$1,500 USD/month depending on experience and results
- Performance bonuses if you crush the campaigns and go beyond expectations
- Paid vacation and paid time off
- Long-term growth opportunities as the agency expands
- A collaborative, supportive team environment
- The opportunity to directly impact clients, retention, and company growth

Requirements:
Must be available Monday–Friday, 9:00 AM–5:00 PM Pacific Time (PST/PDT)
Excellent spoken and written English
Reliable high-speed internet connection
Able to respond quickly during business hours

About the Role:
You'll be responsible for planning, launching, optimizing, and scaling Meta advertising campaigns for builders and home service businesses across North America.
We're not looking for someone who simply keeps campaigns running.
We're looking for someone who:
Obsesses over performance
Loves digging into data
Brings new ideas proactively
Takes ownership of results
Cares deeply about helping clients succeed
Success in this role means generating qualified leads at sustainable costs while helping improve client retention through great communication and execution.

Responsibilities:
Campaign Strategy
Develop Meta advertising strategies tailored to each client
Research competitors, audiences, and offers
Recommend hooks, messaging, and creative concepts
Build campaigns designed for long-term scalability
Campaign Management
Launch and manage campaigns inside Meta Ads Manager
Build and maintain custom audiences and lookalikes
Create retargeting campaigns
Monitor budgets and pacing
Troubleshoot delivery issues
Optimization
Review accounts daily
Test hooks, headlines, ad copy, creatives, offers, landing pages, and audiences
Identify winners and scale them
Reduce CPL while maintaining lead quality
Tracking & Analytics
Ensure proper setup of:
Meta Pixel
Conversion API
UTM tracking
Custom events
Analyze bottlenecks in the funnel
Track metrics such as CPL, CTR, CPM, cost per booked call, show rate, close rate, and ROAS

Requirements Must Have:
3+ years managing Meta advertising campaigns
Experience generating leads for local service businesses
Experience managing at least $25,000/month in ad spend
Strong understanding of lead generation funnels, landing pages, attribution, and CRM integrations
Strong analytical ability and attention to detail

Bonus Points:
Experience marketing builders, remodelers, roofers, or other home service companies
Experience with GoHighLevel, Zapier, Google Analytics, call tracking software, and AI tools
Knowing Google Ads as well is HUGE bonus please mention


To Apply

Please send:

A short 10 minute video/screen recording of you showing me:
A profitable ad account you are running, how you set it up, and the reasons why you setup things the way you did
Tell me about why you love running meta ads
Walk me through your process behind testing ads, audiences, and landing pages.

Send the video to ---------- ( ---------- )