Facebook Ads Lead Gen Specialist (Fast. Sharp. Self-Directed.)

The Role:

We’re not looking for another media buyer who “knows how to boost posts.” We need a Facebook Ads operator—someone who lives and breathes lead gen, understands buyer psychology, and can launch, test, and optimize campaigns that actually drive revenue.

You’ll be stepping into lead gen campaigns with modest budgets initially—but that’s just the proving ground. Bigger projects are coming, and we need someone who can scale smart and fast.

We’re handing you the wheel. If you need a map, a babysitter, or a Slack ping for every move… this ain’t it.

What You’ll Be Doing:

Building, launching, and optimizing high-performance Facebook lead gen campaigns

Handling creative angles, ad copy, targeting, retargeting, and funnel flow

Managing CPLs, lead quality, and appointment conversions

Diagnosing ad fatigue, conversion leaks, and creative drop-off fast

Delivering reports with strategic insights—not just screenshots and ad IDs

You’re a Fit If You...

Have 3+ years running lead gen campaigns on Facebook (bonus if high-ticket, local service, or health/wellness niches)

Know Meta Ads Manager, custom audiences, retargeting, and creative testing inside-out

Move quickly, make decisions with data, and don’t need to be told what to do

Understand ad psychology, not just platforUpgrade to see actual infochanics

Communicate clearly, proactively, and without BS

Can take a $1K budget and make it work—then scale it to $10K+

Not a Fit If...

You rely on someone else to write copy, choose creative, or set strategy

You need constant feedback to move forward

You’ve never managed real lead gen campaigns

You get overwhelmed when ads stop working (because they always will)

Bonus Points If You...

Have experience with UGC-style creative or direct-response ads that convert cold traffic

Can suggest landing page tweaks or funnel improvements

Have worked with appointment-based offers (med spas, coaching, service pros)

To Apply:

Send:

Send via Google Form: Upgrade to see actual info

A short note on why you’re the one

2–3 Looms or screenshots showing performance (CPL, ROAS, booked leads, etc.)

Your availability + rate expectations (hourly, retainer, or performance-based)

We’re moving fast. If you’re a self-directed performance pro who can turn budget into booked calls—we should talk.