Facebook Ads Expert

About Us

Hello Lesson is one of the fastest-growing companies in America, proudly recognized by INC Magazine's INC 5000 list of fastest-growing companies in 2024. We are dedicated to revolutionizing online education by connecting students with expert instructors in various fields. At Hello Lesson, we foster a fun, dynamic, and drama-free workplace where creativity and collaboration thrive.

Job Description

We are seeking a highly skilled Facebook Advertiser to join our marketing team. This role is ideal for someone with a strong background in paid social media advertising, particularly on Facebook and Instagram. You will be responsible for strategizing, executing, and optimizing ad campaigns to drive customer acquisition and brand awareness. The ideal candidate is data-driven, creative, and experienced in scaling ad campaigns to maximize ROI.

Responsibilities

-Plan, create, and manage high-performing Facebook and Instagram advertising campaigns.

-Conduct A/B testing on creatives, audiences, and ad copy to optimize performance.

-Monitor and analyze campaign performance, making data-backed decisions to enhance efficiency.

-Develop audience targeting strategies using Facebook Pixel, lookalike audiences, and retargeting techniques.

-Collaborate with the creative team to produce compelling ad creatives and copy.

-Stay updated on Facebook Ads Manager, algorithm changes, and emerging trends in digital marketing.

-Report key performance metrics and provide insights to the marketing team.

-Ensure ad campaigns comply with Facebook’s advertising policies and guidelines.

Qualifications

-Proven experience in Facebook and Instagram advertising, with a track record of successful campaigns.

-Strong understanding of ad metrics, conversion tracking, and data analysis.

-Proficiency in Facebook Ads Manager, Google Analytics, and other relevant marketing tools.

-Ability to craft engaging ad creatives and persuasive copywriting.

-Experience in audience segmentation, retargeting, and A/B testing.

-Excellent problem-solving skills and the ability to work in a fast-paced environment.

-Strong communication and collaboration skills.

-Prior experience in the education or e-learning industry is a plus.




If you’re a results-driven Facebook Advertiser passionate about driving growth through social media advertising, apply today and become part of Hello Lesson