Experienced Meta buyer - Full time

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TYPE OF WORK

Full Time

SALARY

2000.00

HOURS PER WEEK

36

DATE POSTED

Apr 4, 2025

JOB OVERVIEW

We are an Australian based company and looking to driving growth through innovative digital marketing strategies. We are looking for a experienced and talented Meta Paid Ad Specialist to join our dynamic remote team. If you have a passion for data-driven marketing, a deep understanding of the Meta platform, and a proven track record of successful ad campaigns, we want to hear from you!
Key Responsibilities:

Campaign Strategy & Execution: Develop, implement, and manage high-performing paid ad campaigns on Meta platforms (Facebook, Instagram) to achieve business objectives.
Targeting & Audience Segmentation: Utilize Meta’s advanced targeting tools to create precise audience segments and optimize campaigns for maximum ROI.
A/B Testing & Optimization: Conduct A/B tests on ad creatives, copy, and targeting strategies, and continually optimize based on performance data.
Performance Monitoring: Analyze key metrics such as CPC, CTR, CPA, ROAS, and make data-driven decisions to improve campaign performance.
Budget Management: Effectively allocate and manage ad spend budgets across campaigns, ensuring cost-effective results while achieving KPIs.
Creative Collaboration: Work closely with the creative team to develop compelling ad visuals and copy that resonate with target audiences.
Reporting & Analysis: Prepare detailed performance reports and present insights and recommendations to stakeholders.
Requirements:

Experience: 3+ years of experience in paid social media advertising, with a focus on Meta platforms.
Expertise: In-depth knowledge of Meta Ads Manager, Power Editor, audience targeting, and remarketing strategies.
Analytical Skills: Strong ability to interpret data, identify trends, and make informed decisions to optimize ad performance.
Creativity: Ability to collaborate with creative teams to produce engaging and high-converting ad content.
Communication: Excellent verbal and written communication skills, with the ability to convey complex data in an understandable way.
Self-Motivated: Highly organized, self-motivated, and able to work independently in a remote setting.
Certifications: Meta Blueprint Certification is a plus.
Please show your experience when applying. MUST BE ABLE TO WORK FULL TIME.

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