Full Time
2000.00
36
Apr 4, 2025
We are an Australian based company and looking to driving growth through innovative digital marketing strategies. We are looking for a experienced and talented Meta Paid Ad Specialist to join our dynamic remote team. If you have a passion for data-driven marketing, a deep understanding of the Meta platform, and a proven track record of successful ad campaigns, we want to hear from you!
Key Responsibilities:
Campaign Strategy & Execution: Develop, implement, and manage high-performing paid ad campaigns on Meta platforms
Targeting & Audience Segmentation: Utilize Meta’s advanced targeting tools to create precise audience segments and optimize campaigns for maximum ROI.
A/B Testing & Optimization: Conduct A/B tests on ad creatives, copy, and targeting strategies, and continually optimize based on performance data.
Performance Monitoring: Analyze key metrics such as CPC, CTR, CPA, ROAS, and make data-driven decisions to improve campaign performance.
Budget Management: Effectively allocate and manage ad spend budgets across campaigns, ensuring cost-effective results while achieving KPIs.
Creative Collaboration: Work closely with the creative team to develop compelling ad visuals and copy that resonate with target audiences.
Reporting & Analysis: Prepare detailed performance reports and present insights and recommendations to stakeholders.
Requirements:
Experience: 3+ years of experience in paid social media advertising, with a focus on Meta platforms.
Expertise: In-depth knowledge of Meta Ads Manager, Power Editor, audience targeting, and remarketing strategies.
Analytical Skills: Strong ability to interpret data, identify trends, and make informed decisions to optimize ad performance.
Creativity: Ability to collaborate with creative teams to produce engaging and high-converting ad content.
Communication: Excellent verbal and written communication skills, with the ability to convey complex data in an understandable way.
Self-Motivated: Highly organized, self-motivated, and able to work independently in a remote setting.
Certifications: Meta Blueprint Certification is a plus.
Please show your experience when applying. MUST BE ABLE TO WORK FULL TIME.