Executive and Operations VA

ABOUT THIS ROLE
This is a personal VA role supporting an individual entrepreneur across multiple ventures: watch trading, furniture reselling, monstera/plant sales, and a patches & pins e-commerce brand. The person you're supporting moves fast, has high standards, and is deeply invested in each business — this is not a corporate inbox management job.
The right person is detail-obsessed, self-directed, and comfortable working across platforms and marketplaces. You'll be trusted with real inventory, real listings, and real customer interactions from day one. The goal is to remove the principal from the repetitive parts of the workflow so they can focus on sourcing, strategy, and growth.

WHAT YOU'LL BE DOING
Watches — Core Workflow
• Add newly purchased watches to the CRM and iCloud inventory folder with complete, accurate details
• Prepare watch descriptions using provided templates and research (history, specifications, model context)
• Upload listings to Chrono24, Grailzee Pro, eBay, and the Shopify website — images, descriptions, pricing
• Monitor and reply to buyer inquiries using approved message templates; escalate non-standard situations
• Perform weekly price checks: review recent sold comps, update CRM with current market notes
• Flag watches needing service or authentication and move them to the correct stage in the CRM workflow
• Keep folder structure and CRM diligently updated — every piece accounted for, every status current
Furniture & Plants
• List and relist furniture on Craigslist, Facebook Marketplace, and OfferUp — write descriptions, set pricing, upload photos
• Manage buyer messages, schedule pickups, and follow the reply templates provided
• Apply the same rhythm and discipline to succulents/plants and Squarespace site updates as needed
Patches & Pins — National Park Distribution Push
• Research management companies that operate gift shops inside national park visitor centers (Grand Canyon, Yosemite, Rocky Mountains, etc.)
• Build a contact database: company names, buyer contacts, distribution center info
• Draft and send outreach using approved templates; track responses and follow-up cadence
• Help prepare a pitch package covering product quality, scalability, and initial order structure
Social Media & Content
• Post to Instagram, Facebook, and TikTok from a provided image/video library — watches and furniture
• Draft captions and post copy using ChatGPT/Claude based on brand voice guidelines
• Research watch brand and model histories for blog-style write-ups and social content
• Source relevant YouTube videos; compile notes or draft scripts for potential faceless YouTube content (future phase)
• Prepare short-form video concepts or clip selections for TikTok — no on-camera presence required
Photography Support (As Needed)
• Follow the established photo editing workflow: watermarking, square-format cropping, light adjustments
• Coordinate with local photography services — brief them, receive files, prep for listing
Research & Scheduling — Ad Hoc Projects
• Conduct structured research projects (example: LA nursery lots via LAWP parcel database — build a custom map with parcel IDs, current tenants, lease status)
• Send outreach emails from templates, schedule meetings in designated time blocks, and follow up reliably
• Support recurring research tasks related to irrigation, plant sourcing, or other property/garden projects