Events & LinkedIn Outreach Project Manager

**About Purpose Advisory**:
Purpose Advisory, founded in 2018, is a forward-thinking financial advisory firm dedicated to empowering individuals to take charge of their lives, achieve financial success, and contribute positively to the world. Leveraging cutting-edge applied wisdom, Purpose Advisory provides comprehensive financial advice, education, and supportive community engagement to help clients live their best lives.

About the Job:
Work Type: Full-time, remote work
Expected Salary: AUD 6.50 - AUD 9.00

Key Responsibilities:
- Develop and implement comprehensive digital marketing and social media strategies to increase brand visibility and lead generation.
- Manage and oversee the company’s social media accounts, including content creation, scheduling, and analytics monitoring.
- Design and execute targeted advertising campaigns for Tristan, Roy, and Sabena
- Utilize SEO best practices to optimize content and increase organic traffic to the company’s website.
- Analyze and report on the performance of marketing campaigns, adjusting strategies as needed to improve results.
- Collaborate with the sales team to align marketing strategies with sales objectives and optimize the lead conversion process.
- Conduct market research to identify trends, insights, and new opportunities for lead generation.
- Engage with online communities and respond to comments or queries in a timely manner to foster a positive brand image.
- Stay up-to-date with the latest digital marketing tools and social media trends to ensure the company remains ahead of the curve.
- Ensuring managing events and filling in attendees for the company
- Converting prospects into intro clients


Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing and social media management, with a strong focus on lead generation.
- Expertise in managing paid advertising campaigns across various platforms, including Google Ads and social media networks.
- Strong analytical skills with experience in using tools such as Google Analytics, Meta, YouTube, LinkedIn, etc.
- Excellent content creation and writing skills, with the ability to craft engaging and persuasive copy.
- Creative thinking with a knack for identifying target audience preferences and crafting messages that resonate.
- Proficiency in SEO techniques and keyword research.
- Outstanding communication and collaboration skills, with the ability to work effectively in a team environment.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience in working for US/Australian company

What We Offer:
- Competitive salary and benefits package.
- A dynamic and inclusive work environment where creativity and innovation are valued.
- Opportunities for professional growth and development.
- Flexible working hours and the possibility to work remotely.

Practical Requirements:
- Availability 5 days/week, Sydney office hours (willing to be flexible, but we need to align calendars)
- Dedicated office space (quiet and without distractions)
- Reliable, high speed internet connection
- Back-up internet connection

Work Environment:
- This position is 100% remote.
- Collaborative and supportive team environment.

Application Process:
1. Send us a 2-5min video introducing yourself and why you'll best fit this role and our team culture
2. A copy of your resume / link to your LinkedIn profile
3. Prepare three (3) Contact referrals (2x professional and 1x personal) to be contacted after progressing past the first interview
4. Submit your video, resume and case study answers to Upgrade to see actual info