Email Marketing Strategist

As an Email Marketing Strategist at Fidelitas, you will play a crucial role in developing and executing strategies to enhance customer retention and maximize the lifetime value of our client base, primarily through email and SMS marketing. This is a hybrid role, offering the flexibility of both remote and in-office work, allowing you to thrive in a dynamic and results-oriented environment.

Responsibilities:

Create and implement effective retention marketing strategies to increase customer loyalty and reduce churn
Utilize data-driven insights to identify trends, customer behaviors, and opportunities for improvement in retention efforts
Plan and execute targeted retention campaigns across email and SMS channels
Develop and refine customer segmentation strategies to tailor retention efforts to specific audience groups
Establish a feedback loop with customers to gather insights, understand pain points, and continuously improve retention initiatives
Work closely with cross-functional teams, including our paid media, organic social, web, and account management teams to align retention efforts with overall business objectives
Provide regular reports on key retention metrics and campaign performance, and use findings to iterate and optimize strategies