Email Marketing Specialist - Ecommerce

Job Summary:
We’re seeking a data-driven, English Fluent, Email Marketing Specialist to grow our e-commerce revenue through strategic email and SMS campaigns. You’ll own end-to-end campaign execution, from segmentation and automation to A/B testing and analytics. The ideal candidate thrives in fast-paced environments, has a knack for persuasive copy, and is obsessed with optimizing customer journeys to boost retention and CLV (Customer Lifetime Value).

Key Responsibilities:
Strategy & Execution

Design and deploy email/SMS campaigns & flows (promotional, transactional, lifecycle, abandoned cart, etc.).

Build automated workflows & optimize them (welcome series, re-engagement, post-purchase nurturing).

Audience Segmentation & Personalization

Segment lists using CRM data (e.g., purchase history, browsing behavior, demographics).

Implement dynamic content to personalize messaging for targeted audiences.

Performance Optimization

A/B test subject lines, CTAs, layouts, and send times to maximize KPIs (open rates, CTR, conversion).

Monitor deliverability, inbox placement, and spam compliance (GDPR/CAN-SPAM).

Analytics & Reporting

Track and report on campaign performance (revenue, ROAS, unsubscribe rates).

Use insights to refine strategies and present recommendations to ownership.

Tool & Tech Management

Master our ESP ( Klaviyo) and integrate with Shopify.

Stay updated on email marketing trends (AI tools, interactive content).

Qualifications:
Experience: 2+ years in email marketing, preferably in e-commerce.

Must be Fluent in English.

Technical Skills:

Proficiency with ESPs (Klaviyo, Mailchimp, etc.), HTML/CSS for email templates.

Familiarity with analytics tools (Klaviyo, Google Analytics,Shopify).

Soft Skills: Strong copywriting, analytical mindset, project management.

Bonus: Knowledge of SMS marketing, or loyalty programs.