E-commerce SEO Manager

Linenly is an emerging Australian DTC bedding brand specializing in bedding products that are made of organic and natural fabrics such as bamboo, premium cotton and french linen. Our mission is to provide customers with luxurious, sustainable, and eco-friendly bedding solutions while prioritizing exceptional customer satisfaction. As we continue to expand our online presence, we are seeking a talented E-commerce SEO Specialist to join our team and drive organic traffic growth to our Shopify store.


Job Description:

We are looking for a motivated and experienced E-commerce SEO Specialist to lead our efforts in optimizing our Shopify store for search engines and driving organic traffic. Reporting directly to the Marketing Manager, the SEO Specialist will be responsible for developing and implementing effective SEO strategies to improve our search engine rankings, increase organic visibility, and drive qualified traffic to our website.




Responsibilities:

Conduct comprehensive keyword research to identify high-potential target keywords and phrases relevant to our products and target audience.

Optimize on-page elements including meta tags, headers, URLs, and content to improve organic search visibility and click-through rates.

Develop and execute off-page SEO strategies such as link building and content marketing to increase domain authority and improve search engine rankings.

Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog etc and provide actionable insights and recommendations for improvement.

Stay up-to-date with the latest trends and best practices in SEO and e-commerce to ensure our strategies remain effective and competitive.

Collaborate with the content team to create SEO-friendly content including product descriptions, blog posts, and landing pages optimized for target keywords.

Work closely with the web development team to ensure technical SEO best practices are implemented and maintained, including site speed optimization, mobile-friendliness, and schema markup.


Requirements:

Proven experience in e-commerce SEO, particularly in the Shopify platform, is a must.
In-depth knowledge of SEO principles, techniques, and best practices.
Strong analytical skills and proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs and keyword research tools.
Excellent communication and collaboration skills, with the ability to work cross-functionally with marketing, content, and web development teams.
Self-motivated with a proactive and results-driven approach to SEO strategy development and implementation.

Join us at Linenly and play a key role in driving organic growth for our Shopify store through effective SEO strategies. If you are passionate about e-commerce and have a strong track record of success in SEO, we'd love to hear from you. Apply now and help us take Linenly to new heights!


To submit your application for this position, kindly send your CV to Upgrade to see actual info along with your portfolio showcasing relevant experience in e-commerce SEO.