Display Advertising Specialist

If you're passionate about digital advertising, ad tech tools, data analytics, creative strategy, and have strong communication and reporting skills, we want to hear from you. Please send us a link to your resume and let us know your availability for an interview.

Key Responsibilities:

Plan, implement, and optimize digital display advertising campaigns across various programmatic channels to meet objectives.

Utilize digital advertising expertise to create effective targeting strategies and ad placements aligned with client goals.

Use ad tech tools, including DSPs, DMPs, and internal dashboards, to manage and optimize advertising campaigns.

Analyze data to measure campaign performance, interpret key metrics, and provide actionable insights to enhance results.

Work with the creative team to ensure ad creatives meet industry best practices and optimize ad copy for maximum impact.

Implement advanced optimization techniques to continuously improve campaign performance, such as A/B testing, bid strategy adjustments, and audience segmentation.

Collaborate with clients and internal teams, providing campaign updates, insights, and performance reports.

Develop and maintain regular reporting requirements, including performance reports, ROI analysis, and optimization recommendations.

Troubleshoot campaigns for delivery and pace issues, and communicate findings to relevant stakeholders.

Qualifications:

Bachelor's degree in marketing, advertising, business, or a related field (preferred).

Proven expertise in the technical side of digital advertising, ad tech tools, and data analytics.

Knowledge of programming languages like Python or SQL is an advantage.

Strong analytical skills with the ability to interpret data and optimize campaigns effectively.

Experience in media buying strategies with a focus on ROI and budget management.

Exceptional communication skills, with the ability to clearly convey complex data and insights.

Detail-oriented and organized, able to manage multiple campaigns simultaneously.

Proven track record in delivering comprehensive reports to clients and internal teams.

Excellent communication skills.