Digital Marketer

Job Title: Digital Marketer with Community and TikTok Expertise

Job Summary:
We are seeking a talented and experienced Digital Marketer to join our team. In this role, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various platforms, with a focus on building community engagement and leveraging TikTok to drive brand growth. Your primary goal will be to enhance brand awareness, generate leads, and foster strong customer relationships through innovative digital strategies. Based in Singapore and operating in the F&B industry, our company is committed to delivering high-quality and innovative food products to our customers.

Key Responsibilities:

Digital Marketing Strategy: Plan, develop, and execute comprehensive digital marketing strategies to drive online traffic, engagement, and conversions for our food products.
Community Engagement: Build and manage online communities on platforms like Facebook, Instagram, and TikTok, fostering meaningful interactions and maintaining a strong brand presence.
TikTok Marketing: Develop and execute TikTok content strategies, including viral campaigns, trends, and partnerships with influencers, to amplify our brand's reach and visibility.
Market Research: Conduct in-depth research to understand the target audience, market trends, and competitive landscape within Singapore's F&B industry.
Advertising Campaigns: Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and TikTok Ads to promote our food products.
Content Creation: Develop and manage content marketing strategies, including blogging, video content, and social media posts, showcasing the unique features and benefits of our food products.

Email Marketing: Create and implement email marketing campaigns to nurture leads and engage customers.
Performance Analytics: Monitor and analyze website analytics, campaign metrics, and other KPIs to identify areas for improvement and refine marketing efforts.
A/B Testing: Conduct A/B testing and implement data-driven optimization strategies to improve campaign performance.
Collaboration: Work with cross-functional teams to ensure brand consistency and maximize marketing effectiveness.
Trend Monitoring: Stay updated with the latest digital marketing trends, particularly in community engagement and social media innovations.
Requirements:

Proven experience as a Digital Marketer or similar role, with a strong focus on community management and TikTok marketing.
In-depth knowledge of digital marketing channels, tools, and techniques, including experience with Google Ads, Facebook Ads Manager, and TikTok Ads.
Strong understanding of TikTok trends, content creation, and influencer collaborations.
Proficiency in using social media management and community engagement tools.
Excellent written and verbal communication skills, with the ability to craft engaging content for diverse audiences.
Strong analytical skills to interpret campaign data and generate actionable insights.
Creative thinking and problem-solving skills to develop innovative campaigns.
Ability to work independently and collaboratively in a fast-paced environment.
Familiarity with SEO principles and best practices is a plus.
If you are a highly motivated and results-driven digital marketer with expertise in community building and TikTok, along with a passion for the F&B industry, we would love to hear from you.