Creative Strategist

About MimiBelt:
MimiBelt is a fast-growing maternity brand dedicated to supporting mothers on their pregnancy journey with innovative safety and comfort products. Our hero product, the MimiBelt Pregnancy Safety Belt, has already helped thousands of women feel safer on the road. We are expanding our reach and looking for a Creative Strategist to help craft emotionally resonant, conversion-driven content across our marketing channels.

About the Role:
We’re looking for a visionary Creative Strategist who blends storytelling with performance. You will be the bridge between our product benefits and customer emotions—transforming ideas into compelling concepts that drive engagement, clicks, and sales. You’ll work closely with our founder, video editors, and paid ads team to ideate, script, and optimize content for Meta Ads.

Key Responsibilities:
Develop creative concepts, hooks, and narratives for paid ads and organic content that align with MimiBelt’s brand tone (supportive, safe, emotionally engaging).
Write concise, benefit-driven scripts for UGC creators and video editors.
Collaborate with video editors and our ad agency to test and optimize creative variations.
Analyze content performance and brainstorm new directions based on what’s working.
Craft marketing ideas around product launches, seasonal campaigns, testimonials, and customer stories.
Stay on top of industry trends and platform algorithm changes, especially in Meta and TikTok.

You’re a Fit If You:
Have 3+ years in creative strategy—for eCommerce or DTC brands.
Live and breathe ad creatives—your camera roll is full of saved ads, and you can instantly spot a strong hook.
Understand Eugene Schwartz's levels of awareness and know how to craft content for cold and warm audiences.
Have experience scripting for short-form videos, particularly UGC and performance creatives.
Are highly organized and autonomous—comfortable working remotely and taking initiative.
Have a portfolio or samples of your work (scripts, campaigns, or briefs you've written).

What We Offer:
Fully remote role with flexible hours - you will begin part-time with potential for full-time work.
Competitive compensation based on experience
The opportunity to shape the creative voice of a meaningful brand
Work with a passionate, entrepreneurial team building something that makes a real difference

How to Apply:
Send your resume, portfolio/examples of creative scripts or briefs, and a short message on why you’d be a great fit for MimiBelt. Bonus if you include your favorite ad you've seen recently and why it worked.
Please include your email address into the application to be considered for the role - I will use this to send meeting invite.