Content Writer

Content Creation: Content Writers are primarily responsible for creating various types of content, including blog posts, articles, website copy, social media posts, email newsletters, whitepapers, case studies, and more. They write compelling and informative content that resonates with the target audience and aligns with the brand's voice and messaging.

Content Strategy: While Content Writers may not always have full authority over content strategy, they often contribute ideas and insights to help shape the overall content strategy. They may collaborate with content strategists, marketers, and other teaUpgrade to see actual infombers to brainstorm topics, plan content calendars, and identify content opportunities.

Research: Content Writers conduct thorough research on topics before writing to ensure accuracy, credibility, and relevance. They gather information from various sources, including online research, interviews with subject matter experts, industry reports, and data analysis.

SEO Optimization: Content Writers optimize their content for search engines by incorporating relevant keywords, meta tags, and other SEO best practices. They may work closely with SEO specialists to ensure that content is optimized for maximum visibility and ranking potential.

Editing and Proofreading: Content Writers are responsible for editing and proofreading their own work to ensure clarity, consistency, grammar, spelling, and punctuation accuracy. Depending on the organization's structure, they may also review and provide feedback on content written by other teaUpgrade to see actual infombers.

Content Distribution: Content Writers may be involved in distributing content across various channels, including company websites, blogs, social media platforms, email newsletters, and third-party publications. They ensure that content is published according to the content calendar and distributed effectively to reach the target audience.

Content Performance Analysis: While they may not always have direct authority over analytics tools, Content Writers often analyze the performance of their content to measure its effectiveness and impact. They may track metrics such as page views, engagement, time on page, conversion rates, and social shares to assess content performance and make data-driven decisions for future content creation.

Brand Voice and Messaging: Content Writers help maintain consistency in the brand's voice, tone, and messaging across all content channels. They ensure that content reflects the brand's values, personality, and objectives while resonating with the target audience.

Compliance and Guidelines: Content Writers adhere to copyright laws, plagiarism guidelines, brand guidelines, and editorial standards when creating content. They ensure that content meets legal requirements and ethical standards.

Overall, while Content Writers may not always have authority over every aspect of content strategy and execution, they play a crucial role in creating high-quality content that drives engagement, educates the audience, and supports the organization's marketing and communication goals.


Education and Experience:
At least 3 years of experience as a Content Writer
Strong English skills, both written and verbal
Experience with both and comfort working in multi-cultural, multi-discipline organization is an advantage
Preferably based in Manila

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