Content Strategist

We are looking for a part-time content strategist to work alongside an established video marketing and monetization brand. This is not an entry-level role. We need someone who has done this before, can prove it, and has a clear system for how they work.

About the brand

Keenya Kelly is a video marketing and monetization strategist with a large established audience across TikTok, Instagram, and Facebook. We teach entrepreneurs how to grow through short vertical video and turn their content into consistent income.

We have an active offer ecosystem including a membership, a flagship course, and low-ticket funnels. We are a systems-driven team that operates with clear processes, deadlines, and communication standards.

What we are looking for

You have a proven framework or methodology for creating content that grows accounts AND drives revenue. Not just views.

Not just followers. Actual conversions and sales.

You can show us accounts you have worked on, what the numbers looked like before you got involved, and what happened after. You think in systems. You do not wing it.

You have a repeatable process for researching a brand, building a content strategy, and delivering direction that a team can execute consistently.

You understand the difference between content that builds an audience and content that converts that audience into buyers — and you know how to build both into a strategy at the same time.

What this role involves

Deep dive into the Keenya Kelly brand — audience, offers, voice, content pillars, and competitors — and develop a content strategy tailored to where we are going, not just where we have been

Deliver weekly content ideas for Instagram, Facebook, and TikTok — including hooks, format direction, caption angles, and CTAs that connect to our active offers

Deliver Trial Reels concept per day for Instagram

Build and hand over a content system our team can run — including a competitor database, hook library, and content direction framework

Join bi-weekly strategy calls to review performance and align on the next content cycle

Adapt content direction during active launch periods — we run live challenges, webinars, and course launch campaigns that require content to shift with the offer

What this role does NOT involve

You will not be posting, scheduling, editing videos, designing graphics, managing DMs or comments, or handling any execution. Our team handles all of that. Your job is strategy and content direction only.

You are the right person if

You have a documented system or framework for content strategy — not just experience, an actual repeatable process

You can show us at least two accounts you have grown that also became more profitable — with before and after numbers

You understand short vertical video deeply — TikTok, Instagram Reels, and Facebook — and you know how to build strategy differently for each platform

You are highly organized and can deliver on deadlines without being chased

You are comfortable working alongside a brand owner who is also a strategist — you do not need to own the entire process
to do your best work

You communicate proactively and do not go silent when things come up

This is not the right role if

You need to control execution in order to stand behind your strategy

You are still building your process and learning as you go

You cannot provide proof of accounts you have grown and monetized

You struggle with structure, deadlines, or communicating your own process clearly

How to apply

Your application must include:

1. A brief description of your content strategy framework or system — how you approach a new brand from day one

2. Two or more examples of accounts you have grown and helped monetize — include the platform, the follower growth, and the revenue or conversion results

3. Your availability and your rate for part-time consulting work

Applications that do not include proof of results will not be reviewed.

We are looking for someone ready to work alongside an established brand, not build one from scratch.