Chief Marketing Officer

We are a mission driven minority women lead impact investment real estate firm based on Baltimore Maryland. Our goal is revitalizing communities, provide affordable housing and to democratize real estate investment and to educate and empower our community. Join the Team as a key leader of the executive management team to drive brand identity and company exposure that leads to sales and grant funding and awards. Manage all aspects of brand management and social media and content creation and marketing on all platforms. Help to build thought leadership and targeting of the message to the right audiences. We use HubSpot, Monday, Givebutter, Canva, Adobe, Chatgpt outlook. and want will use a scheduling platform like Hootsuite. You lead the efforts on building the strategy and implementing a plan and creating a brand identity . You will spearhead efforts to build thought leadership and drive sales and performance. Experience in doing webinars, podcast, designing and launching paid sales courses is a high plus. Must have grown an audience. Share how your efforts lead sales for a business or corporate and individual giving for a non profit. Create our monthly newsletter for our board and community.

Responsibilities May Include:
Social Media Strategy: Develop and execute social media strategies that align with our overall marketing objectives. Identify target audience segments and create content plans to engage and expand our online community.
Content Creation: Create and manage content calendar on all channels. Create compelling and shareable content across multiple social media platforms, including text posts, images, videos, and infographics. Collaborate with the team to produce visually appealing and on-brand con-tent.
Community Management: Build social media communities. Monitor and engage with our so-cial media community by responding to comments, messages, and inquiries promptly and pro-fessionally. Foster positive relationships with followers and encourage user-generated content.
Brand Advocacy: Promote brand awareness and advocacy by actively seeking out PR opportu-nities, podcast, conference opportunities, influencers, brand ambassadors, and partnerships to collaborate with. Develop and manage influencer marketing campaigns to expand our reach.
Analytics and Reporting: Monitor social media metrics, track performance, and generate regu-lar reports on key metrics such as engagement, reach, and conversion. Use data insights to op-timize social media strategies and improve results.
Trend Monitoring: Stay up to date with the latest trends and changes in social media platforms, algorithms, and best practices. Identify emerging social media trends and incorporate them into our strategies to maintain a competitive edge.
Paid Advertising: Collaborate with the advertising team to plan and execute paid social media campaigns. Monitor campaign performance, optimize ads, and analyze results to maximize ROI.

Must have stable internet connection
Must be able to show work product and have portfolio to share
Must be able to share 2 to 3 references preferably from the USA
Must have pristine written and spoken English skills
Must be proficient in technology and the latest trends
Must be a creative and a good graphic designer
Must have work experience and education via certification program or college education in the field of skills - share certifications or degrees
Will have to do a test assignment before being hired
Must be proficient in all social media platforms
Must be curious and a constant learner and ready to grow
Be reliable and a long term team member
Share projects and jobs similar

Send your application to nicoleearle1994@gmail.com with the subject line: CMO – [Your Name].