Brand Strategy Specialist

Position Overview
Remote position specializing in brand strategy, personal branding, and rebranding projects for European markets. Focus on developing distinctive brand identities and transformation strategies. Initially part-time, transitioning to full-time in 6 months.
*Please provide an example of your work when applying. Portfolio recommended.*

Key Responsibilities

Develop comprehensive brand strategies and positioning
Create and execute personal branding campaigns
Lead rebranding projects and brand transformations
Design brand identity systems and guidelines
Craft brand storytelling and messaging
Guide visual identity development
Ensure brand consistency across platforms

Brand Strategy & Analysis

Conduct brand audits and market research
Analyze brand positioning and market opportunities
Monitor European branding trends and innovations
Research successful rebranding cases
Track personal branding trends by industry
Identify brand differentiation opportunities
Study consumer perception and brand sentiment

Core Expertise Areas

Brand Strategy Development
Brand positioning and architecture
Brand voice and personality
Value proposition creation
Brand messaging frameworks
Personal Branding
Individual brand story development
Professional image cultivation
Thought leadership positioning
Personal brand content strategy
Online presence optimization
Rebranding
Brand transformation planning
Identity evolution strategies
Stakeholder communication
Transition management
Brand launch strategies

Technical Requirements

Expert proficiency in Canva Pro
Brand presentation design skills
Brand guidelines creation
Social media platform knowledge
Basic design capabilities
Digital marketing tools expertise

Analysis & Research

Brand health monitoring
Competitor brand analysis
Market positioning research
Consumer behavior insights
Brand performance metrics
European market understanding

Work Structure

Fully remote
Initial part-time (20-25 hours/week)
Full-time transition in 6 months
Flexible hours (PH/EU time zones)

Requirements

3+ years brand strategy experience
Portfolio of successful branding projects
Experience with personal branding clients
Rebranding project experience
Strong English communication
Remote work tool proficiency
Available for EU business hours meetings