Amazon Advertising & Marketing Expert

Job Overview:

The Amazon Advertising Expert will be responsible for creating, managing, and optimizing Amazon advertising campaigns for our clients. This role requires a deep understanding of Amazon’s advertising platform, a proven track record of driving successful campaigns, and strong analytical skills to conduct detailed keyword analysis. The ideal candidate will be self-motivated, detail-oriented, and capable of working independently in a remote setting.

Key Responsibilities:

Campaign Management: Develop, launch, and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Strategy Development: Create and implement data-driven advertising strategies to maximize ROI and drive sales growth.
Keyword Research: Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaigns.
Performance Optimization: Continuously monitor and adjust campaigns to improve performance, including bid management, keyword adjustments, and budget allocation.
Data Analysis: Analyze campaign data, generate reports, and provide actionable insights to enhance advertising effectiveness.
A/B Testing: Design and execute A/B tests to refine ad copy, images, and targeting strategies.
Market Trends: Stay updated on the latest trends and best practices in Amazon advertising and incorporate them into campaign strategies.

Qualifications:

Experience: Minimum of 3 years of experience in Amazon advertising, with a proven track record of successful campaign management and optimization.
Technical Skills: Proficiency in Amazon Advertising Console, Amazon DSP, and other relevant tools and software.
Analytical Skills: Strong analytical skills with the ability to interpret complex data and generate actionable insights.
Keyword Analysis: Expertise in keyword research and analysis, including the use of third-party tools.
Communication: Excellent verbal and written communication skills in English (German is a plus).
Education: Bachelor’s degree in Marketing, Business, or a related field preferred.
Remote Work: Highly organized, self-motivated, and capable of managing time effectively in a remote work environment.