Expert Brand Designer | Creative Director | Webflow Guru

10+ years of expert-level Adobe Illustrator proficiency used daily across brand identity, logo design, icon systems, and marketing assets. Primary tool for building scalable vector identity systems deployed across print, digital, and environmental applications at Ubisoft, FourStage, and Logo Foundry.

Advanced Webflow developer specializing in conversion-led architectures for high-ticket service businesses and startups. Built 3+ Webflow sites for Sync Worldwide's multi-brand ecosystem, redesigned Nodal's investor-facing site that helped close $3M+ in funding, and engineered funnel-integrated sites at FourStage. Expert in CMS, interactions, custom code, and responsive design systems.

10+ years of creative direction across brand identity, web, and marketing for global startups, enterprise brands, and SMEs. Led rebrands and visual ecosystems that generated $3M+ in funding secured (Nodal) and 3x client growth in a quarter (Wealthfit). Translated complex business objectives into cohesive, conversion-driven visual strategies at FourStage, WarpCraft, Ubisoft, and Logo Foundry.

10+ years of Photoshop proficiency across photo retouching, digital compositing, campaign asset production, and marketing collateral. Used extensively at Ubisoft to produce 100+ weekly assets across global game titles and at Brandstrong for social, OOH, and Amazon creative. Essential tool for photo-driven brand and campaign work.

10+ years of logo and identity design for 100+ clients globally across tech, health, lifestyle, and construction. Founded Logo Foundry as a solo branding consultancy, delivering mark systems that scale from digital to print. Logo work has anchored full brand ecosystems including sub-brand suites, pitch decks, and marketing systems.

Senior-level web design and layout expertise spanning Webflow, Figma, and production environments. Directed full web builds for Sync Worldwide, WarpCraft clients, and Brandstrong's SME portfolio, averaging 25% conversion uplift. Specializes in conversion-optimized page architecture, visual hierarchy, and responsive grid systems.

Advanced Figma practitioner using Dev Mode, Variables, and Component systems to build scalable, handoff-ready design files. Primary UI and web design tool for WarpCraft startup projects, Ubisoft campaign layouts, and full Webflow pre-build workflows. Comfortable collaborating with developers and maintaining design systems across large teams.

Proficient in Adobe After Effects for motion graphics, animated brand assets, and video production. Used in creative campaigns at Ubisoft and for brand launches requiring animated identity elements, social video content, and presentation motion design.

Proficient in Adobe InDesign for multi-page brand documents, pitch decks, brand guidelines, and print layouts. Used across branding projects at Logo Foundry, Brandstrong, and WarpCraft to produce polished, print-ready deliverables with precision typography and grid systems.

Designed multi-platform social and digital campaigns for Instagram, LinkedIn, and TikTok at Brandstrong, serving SME clients across Australia and New Zealand. Delivered scroll-stopping creative that averaged 25% engagement uplift, combining brand consistency with platform-native design thinking.

Designed intuitive UI/UX for AI-driven products including Deduction (AI tax assistant) and Nodal (AI terminal planning platform) at WarpCraft. Focused on merging editorial aesthetics with complex functional workflows to create premium, high-trust digital experiences for SaaS and deep tech clients.

Working knowledge of HTML and CSS applied directly in Webflow development and custom code overrides. Enables precise control over layout, typography, and interactions beyond what visual builders allow — supporting faster delivery and higher-quality output for Webflow Developer roles.

Experienced in print design spanning brand collateral, OOH advertising, event materials, and packaging concepts. Delivered print-ready assets for Brandstrong's Australian SME client portfolio and Logo Foundry global brand projects, with full understanding of bleed, color profiles, and production specifications.

Advanced Midjourney user integrated into creative workflows at WarpCraft for rapid visual concepting across brand identity, UI moodboards, and pitch deck visuals. Reduced visual ideation cycles by 5x, enabling faster client feedback loops and stronger concept presentations for investor decks.

10+ years building brand systems for 100+ global clients across tech, fintech, healthcare, and lifestyle. Led end-to-end brand identity development from strategy and positioning to full visual systems, brand guidelines, and multi-brand ecosystems. Proven results: 3x client growth for Wealthfit and $3M+ funding secured for Nodal via strategic brand direction.