Hi, I'm Lyn, an SEO Specialist and versatile Virtual Assistant with 9 years of hands-on experience helping websites rank higher, attract more organic traffic, and build sustainable authority online.
With a background in Business Administration (Financial & Marketing Management), I do more than just execute tasks. I understand the business goals behind them. I am transitioning my deep SEO expertise into broader Marketing Assistant and Virtual Assistant (VA) roles, offering businesses a powerful blend of high-level marketing strategy, technical execution, and reliable administrative support.
Whether you need a proactive assistant to manage your marketing operations, execute full-scale SEO and link-building campaigns, or streamline daily business workflows, I am built to plug into your team and hit the ground running.
What I Bring to the Table:
Marketing & VA Support: Highly organized, detail-oriented, and reliable. I can manage marketing calendars, coordinate content production across multiple business locations, handle
Link Building & Outreach: 9 years running campaigns via guest posting, niche placements, citation building, and community outreach (Quora, Reddit). Managed 20+ campaigns across different industries at Skyrocket UK alone.
On-Page & Content SEO: Keyword research, content optimization, and local landing page SEO. Improved effective keyword usage from 20% to 50% across priority pages for a client's local service site.
Local SEO: Google Business Profile optimization, NAP consistency, local keyword targeting, and location-based ranking improvements (moved terms from #9 to #3).
SEO Audits & Analytics: Technical, content, and backlink audits using Screaming Frog, Ahrefs, and SEMrush. Regular performance tracking via Google Search Console and Google Analytics with clear, actionable reporting.
Tools I Use:
Ahrefs · SEMrush · Screaming Frog · Google Analytics · Google Search Console · SE Ranking · Pitchbox · AI tools · WordPress
I am reliable, organized, and results-focused. I've worked within agency teams and independently, so I adapt quickly to your workflow and communication style.
If you're looking for a Marketing Assistant or VA who can hit the ground running, let's talk.
Experience: 5 - 10 years
SEO Specialist with 9 years of end-to-end experience helping websites grow organic traffic and improve search rankings. I've worked across agencies handling full SEO campaigns — from initial audit to execution and reporting. Skilled in keyword research, on-page optimization, local SEO, content SEO, and technical audits. Improved keyword usage from 20% to 50?ross priority pages and moved location-based keywords from #9 to #3 for a local service client. Tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, SE Ranking.
Hands-on experience optimizing web pages, blog posts, and local landing pages for both search engines and users. Skilled in keyword mapping, meta optimization, internal linking, and content structuring. Improved effective keyword usage from 20% to 50?ross a client's priority service pages. Comfortable working with content teams or independently producing SEO-optimized copy.
Experience running local SEO campaigns for service-based businesses, including Google Business Profile optimization, NAP consistency audits, local keyword targeting, and location-based landing page optimization. Helped move location-based keywords from position #9 to #3 through a combination of on-page improvements and local link building.
Experience: 2 - 5 years
Conducted full SEO audits covering technical issues, content gaps, and backlink profile health. Comfortable using Screaming Frog for crawl analysis, Ahrefs for backlink audits, and Google Search Console for indexing and performance issues. Delivers clear, prioritized audit reports that teams can act on immediately.
Experience: 5 - 10 years
9 years of dedicated link building experience across agencies, managing 20+ campaigns simultaneously across different industries. Skilled in guest posting, niche placements, citation building, competitor backlink analysis, and community-based outreach via Quora and Reddit. Experienced with prospect research, outreach tracking, and reporting. Tools: Ahrefs, Pitchbox, SEMrush.
Experience: 2 - 5 years
Experience crafting clear, engaging, and conversion-driven website content for a variety of industries. Skilled in writing homepage, landing page, product, and service copy optimized for both user experience and SEO. Able to align tone and messaging with brand voice while driving action.
Experience: 2 - 5 years
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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