Core Skills & Abilities
Meta Ads Strategy & Execution – Skilled in building full-funnel campaigns (Awareness, Consideration, Conversion) using Meta Ads Manager.
Offer Creation & Value Proposition – Ability in crafting irresistible offers and positioning products with clear Unique Selling Propositions.
Audience Targeting & Scaling – Proficient in custom/lookalike audience creation, advanced targeting, and campaign scaling strategies.
Meta Pixel & Conversions API – Knowledge of tracking, attribution, troubleshooting
Creative Strategy & Copywriting – Adept at producing high-converting ad creatives in collaboration with creative team and writing persuasive ad copy that drives clicks and conversions.
Ad Optimization & Testing – Skilled in creative testing, campaign audits, and performance optimization to maximize ROI.
Meta Business Asset Management – Knowledgeable in protecting, troubleshooting, and auditing ad accounts and business assets.
AI-Enhanced Marketing – Leverages AI tools for market research, audience insights, and video creative ideation.
Tools & Platform
Meta Business Suit
Google Analytics 4 (Basic)
Google Ads (Basic Setup)
Go High Level (CRM & Automation)
Canva (for Ad Creatives)
Ad Library (
Google Sheets / Excel / Drive (for Reporting)
Bitly (Link Shortening & Tracking)
Trello / Asana (Task Management)
Business Manager (Asset Access & Roles)
Slack / Messenger (Team Communication)
Zoom / Loom (Team Communication & SOPs)
ChatGPT (Ad Copy Inspiration)
Grammarly (Ad Copy Proofing)
Manychat Automation, Sequence & Workflows
Botcake Automation, Sequence & Workflows
Experience: 1 - 2 years
Experience: 1 - 2 years
Experience: 1 - 2 years
Experience: 6 months - 1 year
Experience: 6 months - 1 year
Experience: Less than 6 months
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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