SEO Specialist | Google Business Profile Expert

I have hands-on experience executing both on-page and off-page SEO strategies, including keyword and competitor research, backlink building, citation creation, and Google Business Profile optimisation. I have worked with multiple client websites, improving local rankings, organic traffic, and search visibility through structured SEO campaigns. I am comfortable using industry tools to track performance, identify opportunities, and deliver measurable results.

I have hands-on experience with on-page SEO optimisation, including keyword mapping, title tags, meta descriptions, header structure, internal linking, and content optimisation. I ensure pages follow SEO best practices while improving relevance, readability, and search intent alignment. I have applied on-page improvements across multiple client websites to support better rankings and organic performance.

I use SEMrush for keyword research, competitor analysis, backlink audits, and site performance tracking. I regularly analyse keyword gaps, monitor rankings, review toxic backlinks, and support SEO strategy decisions using SEMrush reports. I have applied these insights to improve on-page optimisation, link building campaigns, and overall search visibility for multiple client websites.

I have practical experience with off-page SEO strategies, including backlink building, citation creation, Web 2.0 stacking, and Google Business Profile support. I have worked on building contextual and niche-relevant links, monitoring backlink quality, and supporting overall domain authority growth. I focus on safe, structured link-building methods that improve rankings and long-term SEO performance.

I have experience managing SEO-focused content, including publishing blog posts, optimising existing pages, and aligning content with keyword and search intent requirements. I work closely with SEO strategies to ensure proper formatting, internal linking, and on-page optimisation. I also support content updates to improve relevance, rankings, and overall site structure.

I have hands-on experience conducting keyword research to identify relevant, high-intent search terms for SEO campaigns. I analyse search volume, competition, and user intent to support on-page optimisation and content planning. I use keyword research tools to find opportunities that improve rankings, traffic potential, and overall search visibility.

I use Google Search Console to monitor website performance, track keyword rankings, analyse impressions and clicks, and identify indexing or coverage issues. I review search queries, page performance, and technical reports to support on-page optimisation and SEO improvements. I also use GSC data to guide content updates and overall SEO strategy decisions.

I have experience analysing SEO performance using data from tools such as Google Search Console, Google Analytics, and SEO platforms. I review keyword performance, traffic trends, indexing status, and on-page or off-page factors to identify areas for improvement. I support SEO decisions through data-driven insights and performance tracking.

I have experience managing backlinks through link monitoring, quality checks, and basic backlink audits. I assist with building and maintaining relevant backlinks, reviewing link profiles, and supporting off-page SEO strategies. I also help identify low-quality or broken links and coordinate improvements to support overall domain authority and search performance.

I have experience monitoring keyword rankings and tracking performance changes across multiple client websites. I regularly review ranking movements, identify drops or improvements, and support SEO adjustments based on data insights. I assist in maintaining stable rankings through ongoing optimisation, content updates, and off-page SEO support.