Marketing Director and Creative Strategist

I am an award winning prose writer with extensive foundations in literary and creative writing. I have been a fellow for three national writers workshops at the University of Santo Tomas, the University of the Philippines, and Ateneo de Manila University. These experiences strengthened my craft in storytelling, narrative form, and language precision, while connecting me with the country’s most respected writers and mentors. I have over 18 years of experience in writing across journalism, brand storytelling, and cultural documentation. My background as a journalist and content strategist has trained me to write with clarity, emotion, and intent, whether it is an artist profile, brand narrative, or social campaign. I have written for Bandcamp Daily as the first Filipino contributor, producing in depth stories on music, identity, and culture that have been cited by the Punk Scholars Network and included in academic readers on transglobal punk scenes. My editorial voice has also appeared in Vogue US, Mixmag Asia, The Wire UK, and Billboard Philippines, where I combined cultural insight with compelling storytelling. Beyond journalism, I have applied my creative writing expertise to brand and content strategy, creating voice and storytelling frameworks for my own brands including Medyo Vintage Jewelry, Continuum Bass, and Bathala Land Tours. Each project reflects my ability to craft narratives that connect emotionally with audiences while staying aligned with brand goals.

I have extensive experience in digital marketing, specializing in storytelling driven campaigns, brand strategy, and community growth. Over the years, I have led marketing for my own brands and projects, managing everything from strategy to content creation and analytics. I have built and directed successful campaigns for brands in music, lifestyle, fashion, and tourism, growing audiences organically through compelling narratives and creative visuals. My work includes social media management, email marketing, SEO, influencer collaborations, and data based performance tracking. As a strategist, I focus on creating marketing ecosystems that connect authenticity with measurable growth. I am skilled in developing content calendars, brand messaging systems, and marketing funnels that drive engagement and sales across platforms such as Instagram, TikTok, Shopify, and Meta Ads Manager. My approach combines creativity with structure, ensuring every campaign tells a story while meeting clear business goals.

I have extensive experience in creative direction focused on building brands with strong identity, voice, and visual coherence. I develop storytelling frameworks, oversee brand messaging, and guide the creative process from concept to execution. I have directed the full branding for my own projects, including jewelry, music, and tourism brands, ensuring that each reflects authenticity, culture, and emotional connection. My work involves collaborating with designers, writers, and marketing teams to maintain consistency across visuals, tone, and audience experience. I specialize in shaping brand systems that feel human, memorable, and aligned with long term creative vision.

I have strong experience in microblog content writing focused on storytelling, engagement, and brand personality. I write short form content that connects emotionally while staying aligned with the brand’s voice and goals. I create captions, mini essays, and storytelling posts for platforms like Instagram, TikTok, and Facebook that spark conversation and community. My background in journalism and creative writing allows me to blend clarity, emotion, and cultural relevance in every post. I specialize in turning brand stories into relatable, shareable content that builds trust and keeps audiences coming back.

Graphic Design Experience I have strong experience in graphic design focused on branding, storytelling, and event promotion. I use Canva to design social media assets, event posters, and marketing materials that communicate a clear message and strong visual identity. I have created full visual systems for my own brands, producing event flyers, lookbooks, digital ads, and press kits. My design work combines creativity with strategy, ensuring each layout supports the story, energy, and tone of the project. I specialize in creating clean, engaging visuals that strengthen brand presence across all digital and event platforms.