Paid Ads Specialist | Google Ads Manager | FB Ads Manager | Ecommerce Ads

☛ Create a campaign strategy ☛ Campaign setup management ☛ Do keyword research using the best tools ☛ Do a competitor analysis ☛ Do the weekly or monthly campaign monitoring and optimize ☛ Make sure to exclude the irrelevant searches ☛ Provide recommendations ☛ Provide a weekly or monthly reporting

☛ Develop a customized Facebook Ads strategy aligned with business goals ☛ Set up and structure campaigns, ad sets, and ads for optimal performance ☛ Conduct audience research and create detailed targeting segments ☛ Perform competitor analysis to identify opportunities and benchmarks ☛ Monitor campaigns daily or weekly to track performance metrics ☛ Optimize campaigns by adjusting targeting, budgets, and creatives ☛ Exclude irrelevant audiences to maximize ad spend efficiency ☛ Provide actionable recommendations to improve results ☛ Deliver clear weekly or monthly performance reports

☛ Ensure that the day-to-day operations of the client's team ☛ Produces information by transcribing, formatting, inputting, editing, retrieving, copying and transmitting text, data and graphics as needed by the client ☛ Liaising with the clients to discuss project requirements ☛ Completes projects by assigning work to clerical staff; following up on results. ☛ Maintains customer confidence and protects operations/ ☛ Providing quality customer service

☛ Set up and configure Google Tag Manager container for streamlined tag management ☛ Implement conversion tracking tags for Google Ads, Facebook Ads, and other platforms ☛ Create and configure triggers to fire tags based on user interactions (clicks, form submissions, page views) ☛ Set up variables to capture dynamic values such as transaction amounts, product IDs, and user data ☛ Test and debug tags using GTM Preview and Google Tag Assistant to ensure accurate data collection ☛ Configure remarketing tags to build custom audiences for retargeting campaigns ☛ Implement event tracking to measure micro-conversions and user behavior ☛ Maintain proper naming conventions and organize tags for easy management ☛ Collaborate with developers when needed to set up custom dataLayer events ☛ Provide documentation and training for clients on how to maintain and update tags

☛ Set up and configure Google Analytics GA4 to track website performance ☛ Link Google Analytics with Google Ads for seamless conversion tracking and remarketing ☛ Create and configure key events to measure important user interactions (clicks, form submissions, video views) ☛ Set up custom goals to track conversions aligned with business objectives ☛ Implement Enhanced Ecommerce tracking to measure sales performance and product engagement ☛ Configure audience segments for remarketing campaigns and deeper insights ☛ Validate and test event tracking using real-time reports and DebugView ☛ Ensure accurate cross-domain tracking if needed (e.g., multiple domains or subdomains) ☛ Set up UTM parameters to track campaign performance across channels ☛ Provide clear reporting and insights to optimize ad performance and user experience

☛ Develop comprehensive advertising strategies tailored to business goals and target audiences ☛ Set up and manage ad campaigns across platforms (Google Ads, Facebook Ads, Instagram, YouTube, etc.) ☛ Perform in-depth keyword research and audience targeting for precise campaign reach ☛ Manage ad budgets efficiently to maximize return on ad spend (ROAS) ☛ Monitor performance metrics (CTR, CPC, CPA, ROAS, conversions) regularly to identify trends and issues ☛ Optimize campaigns by adjusting targeting, bids, creatives, and ad placements ☛ Conduct A/B testing for ad creatives, headlines, and landing pages to improve results ☛ Exclude irrelevant traffic through negative keywords and audience exclusions ☛ Provide detailed weekly or monthly performance reports with insights and recommendations ☛ Stay up to date with ad platform updates, trends, and best practices to maintain campaign effectiveness

✅ Craft compelling ad copy ✅ Set up targeted ad audiences ✅ A/B test headlines and creatives ✅ Align ads with brand messaging