Digital Marketing Specialist

• Produced, curated, and executed all social content across multiple platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, and print). This entailed creating engaging videos, managing community interactions, and analyzing performance metrics. • Significantly increased social media following by 56% in 12 months, organic reach by 463%, engagement by 86%, shares by 32%, and managed over 5,000 comments and DMs. • Generated 11M video views (up 4.5K% in 12 months) as the main brand video creator and editor, achieving virality 7 times (top post reached 1.9M organic views). • Initiated influencer marketing and collaborated with influencers to promote the brand organically, going viral 4 times through influencer partnerships. • Utilized analytics tools (META Business Analytics, TikTok Business Tool, & HubSpot) to monitor performance, identify trends, and provide strategic recommendations fueled by data, best practices, trends, cultural context, and social listening. • Generated 15k+ leads through social media (organic & paid promotion) surpassing company’s target and with a 30% conversion rate.

Demonstrated ability to craft compelling stories through the strategic application of graphic design and video editing techniques.

Demonstrated expertise in developing and implementing data-driven digital marketing strategies that align with business objectives. Skilled in audience segmentation, campaign optimization, and performance analysis to maximize online visibility and drive conversions.

Experienced in building holistic brand identities for start-ups, including logo design, brand messaging, and visual guidelines.

Develop and implement a strategic email automation campaign designed to nurture leads and existing customers, with the specific goal of achieving a minimum of a 50% email open rate and a 30% click-through rate.

Demonstrated success in analyzing campaign data to identify trends, refine strategies, and consistently deliver results that support brand goals.

Demonstrated ability to develop and execute content strategies, producing compelling website articles and social media copy that maximizes audience engagement.

Proven ability to produce high-performing short-form videos that captivate and resonate with social media audiences.

Proven ability to create visually engaging and intelligent designs that effectively communicate brand messages.