I’m an experienced Operations and Marketing Manager with a strong background in managing fitness, wellness, and e-commerce businesses. I specialize in streamlining operations, building effective marketing strategies, and leading cross-functional teams to achieve business goals. With a hands-on approach, I focus on delivering exceptional client experiences, driving growth, and ensuring operational efficiency.
Key Responsibilities:
- Managing day-to-day operations for a gym, fitness academy, and e-commerce platforms, ensuring everything runs smoothly.
- Leading marketing initiatives, including SEO strategies, ad campaigns, and branding efforts, to improve visibility and attract new clients.
- Overseeing teams in Canada and the Philippines, ensuring clear communication, role alignment, and project success.
- Developing and managing online sales systems, including Shopify integration, to streamline the customer journey.
- Building strong customer relationships through personalized solutions and community-driven programs.
- Partnering with organizations like NASM through NPTA to promote fitness certifications and expand opportunities.
Skills and Expertise:
- Leadership and team management across diverse locations.
- Digital marketing, including SEO and social media campaigns.
- Operational efficiency and process improvement.
- Strategic planning in fitness, wellness, and education industries.
- Familiarity with tools like GHL, Vagaro, and Zapier for automation.
Career Highlights:
- Successfully managing multiple brands under FIT Integrated Wellness, including NPTA, to deliver top-notch fitness and wellness services.
- Launching community programs that support causes like Little Warriors, NECF, Christ City, and The Giving Truck.
- Leading the transition to new tools and systems to improve workflows and enhance customer experiences.
Experience: Less than 6 months
Experience: Less than 6 months
Experience: 2 - 5 years
Experience: 1 - 2 years
Experience: 1 - 2 years
Experience: 1 - 2 years
Experience: 1 - 2 years
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