Google & Meta Ads Specialist | Media Buyer | Shopify & E-commerce | SEO

Certified Google Ads Specialist and Google Partner with experience in lead generation and e-commerce campaigns. Skilled in keyword research, conversion tracking, campaign structure, and performance optimization to maximize return on ad spend.

I specialise in creating and managing high-converting ad campaigns on Google Ads and Meta (Facebook & Instagram) Ads. From keyword research and audience targeting to ad copywriting and A/B testing, I ensure businesses get the best return on ad spend (ROAS). Experienced in lead generation, e-commerce sales, and local service-based ads, I optimise campaigns for lower costs and higher conversions.

I have hands-on experience in building and managing Shopify eCommerce sites, including a platform for educational courses and a print-on-demand (POD) store for tech accessories. I am skilled in setting up product catalogs, customizing themes, and integrating essential apps for a seamless user experience. From designing a visually appealing storefront to optimizing for mobile responsiveness, I ensure that the Shopify sites I create are both functional and user-friendly. Additionally, I handle backend processes like payment gateways, shipping configurations, and inventory management, making sure everything runs smoothly for both the business and its customers.

I streamline customer relationship management (CRM) and marketing automation to improve efficiency and engagement. Using tools like GoHighLevel and HubSpot, I set up automated workflows, lead nurturing campaigns, and sales funnels to increase conversions and client retention.

I have extensive experience in social media content creation, crafting tailored strategies that align with brand identity and target audience needs. From conceptualization to execution, I create engaging and visually appealing content using Canva and other design tools, ensuring each post resonates with followers and drives interaction. I specialize in curating a balanced mix of promotional, educational, and entertaining content, using my copywriting skills to deliver clear, impactful messages. Additionally, I have managed content calendars, monitored engagement metrics, and optimized strategies based on analytics, consistently driving growth in followers, engagement, and conversions.

I have hands-on experience managing Meta Ads (Facebook & Instagram) and Google Ads for e-commerce and service-based businesses. I focus on performance-driven campaigns optimised for leads, sales, ROAS, and CPA, using continuous testing of creatives, audiences, and budgets. My work includes ad setup and scaling, audience targeting (broad, retargeting, lookalikes), conversion tracking with GA4, GTM, and pixels, and clear performance reporting. I’ve worked with brands across e-commerce, healthcare, education, and beauty, collaborating closely with teams to turn ad spend into measurable results.