Junior PPC Specialist | Amazon/Shopify Account Management

> Managed end-to-end product sales tracking on Amazon Seller Central, ensuring accurate and timely monitoring of sales performance and inventory levels. > Coordinated with logistics partners to set up shipping carriers, arranged timely dispatch of orders, and provided customers with tracking information to ensure a smooth delivery experience. > Maintained proactive communication with clients, following up on shipment statuses and resolving any delivery or order-related concerns promptly. > Developed and executed persuasive email marketing campaigns, crafting compelling subject lines and engaging messages that significantly increased customer interaction and boosted product sales. > Utilized data analysis to monitor sales trends and customer feedback, enabling strategic adjustments to inventory and marketing approaches for optimal results. > Ensured compliance with Amazon’s policies and best practices to maintain account health and maximize product visibility. Collaborated with customer service teams to address inquiries and enhance overall customer satisfaction.

- Managed and updated Shopify store product listings with accurate descriptions, pricing, and images to ensure a smooth and appealing shopping experience. - Organized product categories and collections to improve navigation and help customers find what they need quickly. - Monitored and maintained inventory levels, coordinating with suppliers to prevent stockouts and delays. - Handled customer inquiries, processed orders, refunds, and returns promptly through email, chat, and social media channels, maintaining high customer satisfaction. - Optimized product listings for SEO to increase organic traffic and boost sales performance. - Assisted in planning and executing email marketing campaigns using tools like Klaviyo and Mailchimp to engage customers and drive repeat purchases. - Supported social media promotions and content posting to increase brand visibility and store traffic. - Prepared regular performance reports to track sales trends, customer feedback, and campaign results, helping to identify areas for improvement.

With extensive experience in Amazon PPC, I specialize in creating and managing high-performing campaigns that drive targeted traffic and increase sales. I am proficient in keyword research, bid management, and optimizing ad performance through data-driven strategies. By continuously monitoring and refining campaigns, I ensure maximum ROI while keeping advertising costs under control. My approach combines a deep understanding of Amazon's advertising platform with the ability to adapt and optimize for changing market trends, helping businesses scale efficiently and effectively.

- Managed multiple social media accounts by creating, scheduling, and posting engaging content tailored to the brand’s voice and audience. - Responded promptly to comments and messages, maintaining a positive relationship with followers and customers. - Analyzed engagement data and campaign results to identify trends and optimize future social media strategies for better reach and interaction. - Developed and executed content strategies that increased follower growth and engagement rates by driving creative campaigns and promotions. - Coordinated with PR and communications teams to align messaging during product launches and promotional events. - Created viral GIFs and videos to boost brand visibility and shareability across platforms. - Managed paid social media advertisements, optimizing budgets and targeting to maximize ROI. - Coached team members and colleagues on effective content creation and social media best practices to maintain consistent quality across channels.

Proficient in monitoring stock levels, coordinating with suppliers, and managing inventory to avoid stockouts or overstock.

I am highly proficient in using Helium 10 tools, with a particular expertise in Cerebro. This powerful tool allows me to conduct in-depth keyword research by analyzing top-performing competitor listings and uncovering high-converting keywords that drive organic traffic. I use Cerebro to identify keyword gaps, optimize listings, and refine PPC strategies for greater visibility and sales on Amazon. By leveraging Cerebro's data-driven insights, I can craft targeted and effective campaigns that enhance product rankings and maximize ROI.

Utilized Jungle Scout for comprehensive Amazon product research, including tracking sales estimates, revenue projections, and competitive analysis to find winning products. Monitored niche trends and seasonal demand to advise sourcing and inventory planning decisions. Employed Jungle Scout’s keyword research and listing optimization tools to enhance product visibility and conversion rates on Amazon. Used Jungle Scout’s supplier database to connect with vetted manufacturers and negotiate favorable terms.

Skilled in creating and managing email campaigns using Klaviyo and Mailchimp to engage customers and boost sales. Experienced in crafting persuasive messages and analyzing campaign performance.

Comfortable navigating analytics dashboards to track website and store traffic, user behavior, and campaign results.

Able to edit short video clips for social media engagement using user-friendly tools.

Competent in setting up and managing targeted paid advertising campaigns to maximize ROI and grow brand presence.