Fashion Designer & Creative Strategist

●Spearheaded the complete rebranding of a company, leading both the social media and brand strategy. ● Conducted a comprehensive market analysis to inform the new brand's direction and positioning. ● Developed and executed a new brand identity, including revised brand strategy, visual assets (logo, typography, color palette), and social media guidelines. ● Transformed the brand's digital presence, resulting in increased relevance and consumer engagement. ● Created and reviewed branded marketing content for social media, ensuring strict adherence to brand guidelines

Executed photo and video shoots, meticulously planning content creation. Additionally, took on the role of the model, bringing creative vision to life through a hands-on approach.

● Supported the Visual Merchandising team in the execution and setup of a new store opening. ● Managed cross-functional input (Marketing & Merchandising) to finalize product briefs and store assets, including POP displays, across a regional store network. ● Developed the comprehensive presentation package for a major influencer campaign, outlining the content strategy and onboarding process. ● Created and reviewed branded marketing content for social media, ensuring strict adherence to brand guidelines.