Digital Marketing Specialist | SEO, Google Ads, Meta Ads, GA4/GTM & Email Marketi

Experienced in implementing tags, triggers, and variables for GA4 and Google Ads. I also use GTM for advanced tracking setups (button clicks, scroll depth, form submissions) and for troubleshooting when conversions stop firing correctly.

I set up GA4 properties, configure custom events, and interpret key performance reports to analyze traffic sources, engagement, and conversions. I use GA4 insights to make data-informed campaign decisions and regularly report on KPIs like ROAS, bounce rate, and conversion paths.

I manage full-funnel campaigns across Search, Display, Performance Max, and Remarketing. Skilled in campaign structure, keyword strategy, bid adjustments, A/B testing, and performance optimization focused on ROI and CPA. Experienced in managing accounts for Shopify, WordPress, and service-based businesses.

Create and manage lead gen, remarketing, and sales campaigns. I handle ad creative, copywriting, audience segmentation, pixel events, and performance tracking using Meta Ads Manager. Skilled in campaign budget optimization and audience testing.

Beyond Google Ads, I develop integrated PPC strategies that align with sales goals — across platforms like Meta, LinkedIn, and YouTube. I audit campaign performance, adjust targeting, and ensure the right funnel stage messaging is used for better lead quality and conversion rates.

Hands-on with both on-page and technical SEO. I use tools like SEMrush and Screaming Frog to run audits, identify content gaps, improve metadata and schema, and resolve crawl issues. I’ve optimized blogs, product pages, and service pages to improve rankings and visibility.

Plan, publish, and analyze social content across Facebook, Instagram, and LinkedIn. I track engagement data, adjust posting strategies, and design visuals to align with campaigns. I often integrate organic efforts with paid campaigns for better reach.

I build and manage automated and manual campaigns using Mailchimp, HubSpot, and SmartrMail. My workflow includes writing emails, designing templates, setting up automation flows (welcome series, cart recovery, promos), and monitoring open/click rates for optimization.

Proficient in Adobe Photoshop, Canva, and Premiere Pro. I design ad creatives, carousel posts, short videos, and branded content for social and email campaigns. My designs follow performance marketing best practices, with a focus on mobile-first formats.

Design and optimize landing pages using SwipePages, WordPress, and Wix, applying best practices for conversions. I implement tracking, use persuasive copywriting, and apply basic HTML/CSS to improve styling and form functionality when needed.