Senior SEO Specialist

With 11+ years of experience, I develop and execute full-scale SEO campaigns that optimize website performance, increase search engine rankings, and drive sustainable organic growth. My approach covers the full spectrum of SEO including technical audits, keyword research, on-page optimization, content gap analysis, link building, and data-driven reporting. Proven across iGaming, SaaS, and service industries in the PH, UK, and ID markets, delivering a 90% organic traffic increase within 12 months and sustaining 20–30% YoY conversion growth across 3 concurrent iGaming platforms for 6 consecutive years.

As my primary SEO auditing tool, I leverage Ahrefs daily for comprehensive site health monitoring, backlink analysis, keyword research, competitor intelligence, and crawl diagnostics. Consistently achieved and maintained a 100/100 Ahrefs Site Health score across all managed brands by using it to identify and resolve critical technical issues including indexation failures, crawl errors, and toxic backlink profiles.

Google Search Console is central to my technical SEO workflow. I use it daily to monitor indexation coverage, identify crawl anomalies, track organic click and impression performance, submit sitemaps, and diagnose Core Web Vitals issues. Leveraged GSC data extensively during a UK site recovery that delivered a 281% increase in organic clicks, using it to validate fixes and measure the direct impact of every technical improvement made.

As a hands-on SEO practitioner, I conduct comprehensive on-page SEO audits and implement strategic optimizations that improve search engine rankings, maximize crawlability, and drive consistent organic growth. My approach covers title tag and meta description optimization, heading structure, keyword placement, internal linking architecture, URL normalization, image optimization, and schema markup implementation. Proven across iGaming, SaaS, and service industries in the PH, UK, and ID markets, consistently securing Page 1 rankings for high-value competitive keywords and maintaining a 100/100 Ahrefs Site Health score across all managed brands.

A core tool in my SEO workflow, I use Semrush for competitive analysis, keyword gap identification, position tracking, and site auditing. Leveraged extensively to build data-driven SEO roadmaps, identify high-intent keyword opportunities, and monitor organic performance changes following technical fixes and content updates.

Having worked across highly competitive niches, I conduct in-depth SEO analysis to uncover the data-driven insights that shape high-impact organic growth strategies. My approach covers comprehensive site audits, competitor analysis, keyword gap identification, backlink profile evaluation, crawl data interpretation, log file analysis, and performance tracking through GA4 and Google Search Console. Proven across iGaming, SaaS, and service industries in the PH, UK, and ID markets, consistently turning complex SEO data into clear, actionable roadmaps that deliver measurable results for clients and stakeholders.

Deeply familiar with search intent and keyword strategy, I conduct comprehensive keyword research that goes beyond search volume to identify high-intent, high-conversion opportunities competitors are missing. My approach covers primary and secondary keyword mapping, long-tail opportunity identification, content gap analysis, and keyword clustering to build topical authority across iGaming, SaaS, and service industry niches in the PH, UK, and ID markets.

Specializing in local market dominance, I develop and execute targeted local SEO strategies that drive regional visibility and qualified traffic for businesses across multiple geographic locations. My approach covers Google Business Profile optimization, local citation building, NAP consistency management, geo-targeted keyword strategies, and local link building. Secured Top 10 rankings for multiple brands across various geographic locations in the PH and UK markets, driving significant regional organic traffic growth.

Beyond just building links, I manage the full lifecycle of a backlink profile to protect domain health and maintain ranking stability. My approach covers ongoing backlink profile monitoring, toxic and spammy link identification, competitor backlink analysis, anchor text distribution auditing, and Google Disavow file management to ensure the site's link profile remains clean, authoritative, and algorithm-resilient.

Having managed SEO campaigns end-to-end, I oversee content management strategies that align site architecture with search intent to maximize organic visibility, covering content gap analysis, content silo architecture, topical authority building, and on-page content optimization across WordPress, Wix, and custom PHP platforms.

Focused on building domain authority through strategic link acquisition, I design and execute targeted link building campaigns that strengthen search visibility in highly competitive markets. My approach covers high-authority backlink prospecting, niche-relevant outreach, anchor text strategy, content-based link earning, and guest posting to consistently grow domain trust and ranking power across iGaming, SaaS, and service industry campaigns.

Focused on sustainable ranking performance, I monitor, protect, and improve search engine rankings across highly competitive niches through a combination of technical precision and strategic SEO execution. My approach covers rank tracking, algorithm update impact assessment, competitor ranking analysis, and agile recovery protocols to maintain top positions through Google Core Updates. Sustained Page 1 rankings for high-value keywords across iGaming, SaaS, and service industry clients in the PH, UK, and ID markets for consecutive years.

As the primary CMS across most of my managed brands, I have extensive hands-on experience optimizing WordPress sites for maximum SEO performance. My approach covers technical configuration, permalink structure optimization, plugin management for SEO, page speed optimization, schema markup implementation, and resolving crawl and indexation issues specific to WordPress architecture. Maintained 100/100 Ahrefs Site Health scores across multiple WordPress-based brands through consistent technical oversight and optimization.

Familiar with PBN architecture and its role in competitive link building strategies, particularly within high-competition niches such as iGaming. Experienced in the full cycle of PBN development including expired domain prospecting, domain authority evaluation, expired Web 2.0 recovery, and rebuilding acquired assets into high-quality PBN sites. Handles ongoing PBN site management, link placement strategy, content structuring, and footprint minimization to reduce risk exposure. Applied selectively and strategically alongside white-hat link building methods to support ranking objectives in competitive market campaigns.