Performance Marketing Specialist | Paid Ads

Results-driven Ads Manager with 5+ years of experience overseeing multi-platform paid advertising campaigns across Google Ads and Meta Ads. Specializes in building scalable, data-driven strategies that drive lead generation, customer acquisition, and revenue growth. Expert in campaign structuring, budget scaling, performance analysis, and cross-platform optimization. Proven track record of improving ROAS through continuous testing, funnel optimization, and strategic decision-making. Highly experienced in managing multiple accounts, collaborating with creatives and stakeholders, and aligning ad performance with overall business objectives. Focused on delivering measurable results through efficient ad spend and high-performing campaigns.

Results-driven Google Ads specialist with 5+ years of hands-on experience managing and optimizing high-performing paid campaigns across Search and Display networks. Skilled in full-funnel strategy from keyword research, campaign structuring, and ad copywriting to bid optimization, A/B testing, and conversion tracking. Proven ability to scale campaigns while maintaining strong ROI through data-driven decision-making, audience targeting, and continuous performance analysis. Experienced in using Google Ads alongside analytics tools to identify growth opportunities, reduce CPA, and increase lead quality. Google Ads certified (Search & Display), with a strong focus on performance marketing, lead generation, and revenue growth for local and international clients.

Results-oriented Meta Ads specialist with 5+ years of experience driving revenue growth through scalable Facebook and Instagram advertising campaigns. Expert in building and optimizing full-funnel strategies, from prospecting to retargeting, using advanced audience segmentation and data analysis. Proven track record of improving campaign performance through creative testing, funnel optimization, and strategic budget allocation. Experienced in leveraging Meta Pixel, Conversion API, and analytics tools to track performance accurately and maximize ROAS. Collaborates closely with creatives and stakeholders to align messaging, visuals, and targeting with business goals delivering measurable results such as increased conversions, lower CPA, and higher customer lifetime value.