Mid UI/UX Designer and Figma Expert

Primary design tool. Design systems, component libraries, high-fidelity prototypes, and interactive flows. Comfortable with file organization, and collaborative workflows.

Photoshop for image editing, retouching, and complex compositions. Comfortable moving between Adobe and Figma workflows.

Built brand identities and visual languages from concept through implementation. I create cohesive visual systems, typography, color palettes, and brand guidelines that communicate positioning and values to users. Comfortable bridging brand strategy work with interface design to ensure consistency across all product touchpoints and user interactions. Proficiency: Visual hierarchy, typography, color theory, brand guidelines development, logo design, multiple browser visual consistency

I conduct user research, synthesize findings into actionable insights, and validate designs with real users before development. I translate stakeholder requirements and user needs into structured planning: develop detailed user personas across different segments and use cases, map customer journeys to identify friction points and opportunities, and create wireframes and high-fidelity prototypes to test assumptions. I've run quality assurance testing, gathered feedback, and iterated designs.. sometimes pivoting directions that looked good conceptually but failed in practice. Proficiency: Competitive analysis, journey mapping, usability testing

I design how users move through products, not just individual screens. Built comprehensive design systems from scratch at Gaplabs that standardized components, patterns, and interactions across B2B2C platforms serving gap year marketplaces. Created reusable component libraries, interaction guidelines, and documentation to ensure consistency when multiple teams (marketing, product, support) were shipping features. This included establishing visual hierarchy, spacing scales, color systems, and motion principles based on Material Design standards but adapted for specific user needs. Proficiency: Material Design, component-driven design, design tokens, prototyping complex interactions, design-to-dev handoff documentation

Basic knowledge from front-end development background. Understand layout, responsiveness, and implementation constraints.