SEO Strategist

Leveraging Google Looker Studio, I transformed complex data into interactive, visually appealing reports for our marketing team. A notable experience was consolidating data from multiple sources—Google Analytics, Search Console, and social media platforms—into a unified dashboard. This allowed us to track key performance indicators in real-time, making data-driven decisions easier. The customizable charts and filters helped me present insights in a way that was both accessible and actionable, ultimately enhancing our team's ability to fine-tune our marketing strategies.

While optimizing our website for better search performance, Google Search Console became an essential tool in my workflow. I used it to monitor key metrics like organic traffic, click-through rates, and keyword rankings. One significant experience was identifying and fixing a series of crawl errors that were preventing some pages from being indexed. By submitting updated sitemaps and analyzing coverage reports, I successfully resolved these issues, leading to a noticeable boost in our site's visibility. The ability to track performance improvements in real-time was invaluable for refining our SEO strategy.

Four (4) years experience in Digital workspace as an SEO Specialist with a background in both agency and in-house positions. Developed a comprehensive knowledge of SEO best practices through hands-on professional development.

In leading a cross-functional team on a website optimization project, my project management skills were put to the test. I began by defining clear objectives, setting realistic timelines, and allocating resources effectively. Using tools like Google Sheets, Trello and online chatting tools, I kept the team aligned and ensured consistent communication throughout the project. When unexpected challenges arose, such as a delay in design approvals, I quickly adjusted the project plan and communicated changes to stakeholders. By maintaining a focus on milestones and risk management, we successfully delivered the project on time, resulting in a 46% increase in user engagement post-launch