PPC Specialist

With over six years of experience in digital marketing, my core expertise lies in Google Ads management and optimization. I specialize in developing, executing, and refining paid search strategies that drive measurable ROI. My experience includes campaign setup, keyword research, bid strategy management, ad copy testing, and performance analysis. I take pride in leveraging data insights to improve conversion rates, optimize spend efficiency, and deliver consistent results across multiple accounts and industries.

With over six years of experience in analytics, I’ve developed a strong ability to interpret data, uncover insights, and translate numbers into actionable strategies. My work has involved tracking campaign performance, analyzing user behavior, and optimizing marketing initiatives across multiple platforms, including Google Ads, Meta, Pinterest, and Etsy. I’m skilled in using tools like Google Analytics, Google Tag Manager, and Ads Manager dashboards to monitor KPIs, identify trends, and support data-driven decision-making that improves ROI and efficiency.

With over six years of experience in analytics, I’ve developed deep expertise in Google Tag Manager (GTM), from setting up and managing tracking tags to ensuring accurate data collection across multiple platforms. I’ve implemented conversion tracking, event tracking, and custom triggers to measure campaign performance effectively. My GTM experience has allowed me to streamline reporting, improve data accuracy, and provide actionable insights that support smarter marketing and business decisions.